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31.8 mn viewers tune in to IPL player auction on Max

MUMBAI: Anything that has to do with the Indian Premier League is drawing audience attention. The two-day player auction, telecast fully live on a single television channel for the first time, saw a cumulative reach of 31.8 million.


According to Tam data, 19 million viewers tuned in for the first day on Max, the TV channel that showed the event.
Max attracted 22 million viewers on 9 January, the second day of the auction. 
 
The event got a TVR of 0.54, according to Tam data C&S4+.
 
The youth watched it the most, with 37.1 per cent of the viewership coming from the 15-24 years target segment. Males accounted for 74.4 per cent of the viewership, Tam data showed.
 
The event had an upscale skew, with 54.4 per cent of the viewership coming from SEC A & B.


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