MUMBAI: 141Sercon, a below-the-line marketing agency, has won the mandate to organize the eighth edition of the Chennai Marathon. The event will be held on 21 February 21. The marketing spends for the same are estimated at about Rs 30 million.
 
Organised by Sports Authority of Tamil Nadu, this consumer activation event plans to bring together about 25,000-30,000 participants including consumers, corporates, schools, colleges, government departments and celebrities.
 
Says 141Sercon VP - sales & marketing CR Prasanna, "Chennai marathon not only represents the spirit of the city but also gives exciting opportunities to a brand to connect with its target group."
 
The marathon will be promoted through a 360 degree campaign covering print, electronic, digital and outdoor media. 141Sercon will be responsible for managing the complete marathon besides sponsorship generation.