141Sercon makes senior level appointments

141Sercon makes senior level appointments

MUMBAI: In line with its aggressive plans to expand footprints across the Asian territories, 141Sercon, the integrated marketing services company, has made two senior level appointments in its Mumbai office.

While the agency has roped in Nidhi Sharma as assistant vice president - business development, Arpana Nair has walked on board as regional director, operations. This move is expected to strengthen the Southwest operations of the company.

Says 141Sercon managing director Vijay Singh, "We are very happy to have Nidhi and Arpana as part of our leadership team. Their vast experience and expertise will help steer the direction of our operations in the West and help exploit the vast growth potential in the region."

As part of their new mandate, while Sharma will be responsible for the overall growth of the business, Nair will ensure optimum utilisation of resources.

Earlier, Sharma has worked on clients such as Pogo, Cartoon Network, Maybelline, Playstation, and Reliance World. Nair, meanwhile, has worked on brands like Cadbury‘s, Revlon, Colors and ITC.