MAM

LS elections: Mumbai shows the finger

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/24/20140424_154647.jpg?itok=y_-FqAk3

MUMBAI:  It?s been 20 days since the largest democracy in the world started polling. Half of the country has already undergone the process while a few more wait eagerly to get inked.

These elections unlike the others in the past are different. Thanks to the role media played this time around. Political parties of course didn?t leave any medium to woo people to vote for them. From television to online, their presence was and still is everywhere. What is more interesting is that even television channels ? general entertainment as well as youth ? along with print told people to step out and vote.

In the sixth phase of polling, Mumbai, the financial capital of the country, was supposed to make a difference. Today almost 18 crore voters from whooping 117 constituencies, which comprised 11 states and one Union Territory went out for polling. 

While Bihar witnessed 60 per cent voter turnout, Jharkhand-63.4 per cent, Madhya Pradesh-63 per cent, Assam-71 per cent, Puducherry-82 per cent, West Bengal- 81.42 per cent, Uttar Pradesh-58 per cent, Rajasthan-59 per cent, Chhatisgarh-65 per cent and Tamil Nadu saw a 73 per cent voter turnout. The six constituencies of Mumbai witnessed the lowest voter turnout amongst the lot- 53.1 per cent.

And this after all the efforts taken by both the television channels and the brands, who went out and out to woo the voters of the city. 



While the celebrities stepped out of their comfort zones and happily got clicked with their inked fingers, it was the common man of the city, who did not show up in the polling booth, and not like it was expected. The only saving grace, that by the end of the day, the city had recorded a 53.1 per cent voting turnout.   

Looks like in the city of dreams, many didn?t want to wake up from their sleep and go out in the scorching heat. And this, even after most companies including a few media houses were shut as it wanted people to vote.

Though, many in the city may rejoice over the better performance as compared to the last Lok Sabha polls, reality is that an even better voter turnout was expected from the city. And it is perhaps, the lowest amongst the states that have cast their votes so far.

Somehow the city and its citizens that don?t get tired of cribbing, doesn?t cast its vote. The reason (educated) some feel is that what difference will it make? For them, the policies made by the government are made for the poor and the rich and the middle class is bound to suffer no matter who comes to power.

While there are still a few who want to vote but couldn?t find their names in the list. They are tired of the officials and the process. A few also feel that at least in Mumbai, the political connect is missing. ?The old style of campaigning has been taken over by twitter and electronic media, and so that personal touch is missing,? says an executive from the media house, who couldn?t vote since his name was not in the list.

In fact if a few have to be believed, one entire housing society, which comprises some 8,000 plus houses in the North West part of Mumbai, could not find their names in the voting list. ?They have lost so many votes by this,? adds a source from the industry.

But at least some did go out and get inked.

When we contacted RK Swamy BBDO chairman & MD, Srinivasan K Swamy, he said, ?Yes, I did vote. I got to understand that many names were taken off the voter list from various booths. These were people who have voted in the past. Though they had their voter?s ID card they weren?t allowed to cast their vote.?

Colors CEO Raj Nayak too showed off his inked finger but feels that today people have become insensitive and selfish. ?It?s all about ?I, me, myself?. They won?t make the effort to vote but then they will be laid back and criticise the government. I don?t think any other country in the world can have such a smooth process of voting such as in India. The staff is courteous and the police do their job well. It hardly takes time to go and cast your vote!?

Curry-Nation founder Priti Nair mentioned, ?Frankly, I thought there was huge buzz about voting this time and genuinely thought a lot more professionals are all enthusiastic about voting. I am quite shocked at this turn out.?

DDB MudraMax OOH, Retail and Experiential president Mandeep Malhotra said, ?Yes I did cast my vote and I am really sad on the turnout. While Bollywood and cricket celebrities did show up on the polling booth, where were the others? It is sad to see that this is how the city responds to a once in a five year event.?

Samyak Chakravarthy of Operation Black Dot feels that though slowly the turnout did improve but the youth turnout was still less in comparison to the total size of electorate per booth, ?and this is worrisome.?

He along with his team through the initiative Operation Black Dot tried motivating people, especially the youngsters to go and fulfill their duty. Many youth icons too supported the initiative.

May be the next time the city goes out for voting, more push and initiatives will be needed to get the city voting: How about taking the electoral machine to each house? Is the Election Commission listening?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/biu.jpg?itok=n08pEhkj
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/aksha.jpg?itok=M_uxGcim
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/quess.jpg?itok=AkeYTmvA
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Indiabulls%20Group.jpg?itok=CD8VIoc0
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Realme_800.jpg?itok=GYvPRVrw
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Metoo_Dentsu.jpg?itok=F-WK2f58
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories