Lowe Lintas + Partners announces second edition of LLAP

Mumbai: The first edition of the program was well received by the youth from different corners of India who queued up in droves to understand the industry of advertising and what it had to offer to the end-users. That was the outcome of the Lowe Lintas Apprentice Programme (LLAP) that was conducted by Lowe Lintas + Partners in 2012. Building up on that momentum and with a host of additions to the list, the agency has announced the rollout of the second edition of the program in India.

As one of the leading communication agencies in the country, Lowe Lintas + Partners has always supported unique training and recruitment initiatives that aims to broaden its already diverse talent pool. Thus was launched a unique 18-month training program in August 2012 known as the Lowe Lintas Apprenticeship Program (LLAP). The objective of the program is to seek out the oft-overlooked talent available in non-metro cities, identify those with potential and give them the opportunity to succeed in the marketing communications industry. In the first edition, the agency reached out to eight cities across India and received enrollment from about 3000 students. In fact, the apprentices from the first batch of LLAP are currently working as full-time employees across various divisions in the company and are shaping their careers as advertising professionals.

Building on the success of LLAP 1, the agency plans to broaden the initiative by visiting more colleges for the second edition of the program. Thus Lowe Lintas + Partners has moved off the well-trodden path of recruiting from ranked B-Schools, and approach Institutes and Colleges in smaller cities that are making a name for themselves on the parameter of educational excellence. These colleges are evaluated basis the faculty and management focus on the overall development of the student, the opportunities for self-expression provided, and where students are focused on achieving excellence, rather than a singular emphasis on placements. Graduate students with backgrounds as varied as Geology, Zoology, Computer Science, Physics, Commerce, Dentistry, Management, Economics, Engineering and Journalism apply for this program.

The second batch of LLAP will start on July 1, 2015 with the recruitment process currently underway.

Sharing his views on the program, Joseph George, CEO, Lowe Lintas + Partners said, “This is an important and exciting talent initiative for the Lowe Lintas + Partners, which is investing a significant amount of time and resources in this course. The program is intensive, practical, and represents an absolutely unique opportunity to tap into the tremendous potential of the smaller cities of India. The group of students finally selected represent extreme diversity - different academic pursuits, varied socio-economic backgrounds, they all come from different parts of the country, their personalities and interests are divergent. But what is common is the hunger to achieve, the willingness to put their all into this program with the unshakeable belief that they will succeed.”

Of the total applicants, 25 students will get a chance to train for 18 months at Lowe Lintas + Partners. “Apprentices receive training on a wide range of topics related to creative thinking, branding, consumer insight generation, advertising appreciation, and design. These classroom sessions combined with reading assignments, live projects, immersion stints and hands-on experience on live accounts, ensures a packed 18 months,” added Michelle Suradkar, HR Director, Lowe Lintas + Partners.

Basis their performance and ability to excel on the job, the Apprentices stand a chance to secure a permanent job at Lowe Lintas + Partners. During their apprenticeship the students will be provided with a stipend along with accommodation in Mumbai.

As part of the current selection drive, Lowe Lintas + Partners visited the Aligarh Muslim University last week and was greeted by a packed auditorium of over 300 students. The selection procedure was rigorous and involved a variety of techniques. Over the course of two days, students went through written tests, creativity tests, group interviews and in-depth personal interviews.

The next stop on the selection tour is Bhubaneswar where the agency has already received enrollment queries in excess of 2000 students. Selections will happen between the 8-11th  of December. The agency is expecting enrollments to the tune of 5000 students for the second edition of the program.

The final rounds of selection will be conducted in April and May 2015 through panel interviews with business and creative heads of the agency.

Latest Reads
Guest column: Remarketing and its significance for brands

Remarketing is a smart marketing strategy that enables brands to identify and target those specific customers who have visited the brands’ website but may not have made an immediate inquiry or purchase.

MAM Marketing MAM
Wild Stone ad shows men’s desire for precious stones

McNROE, owner of brands Wild Stone and Secret Temptation has launched its latest television commercial for Wild Stone Code.

MAM Media and Advertising Ad Campaigns
Bajaj V's new film paid homage to soldiers this Martyrs' Day

MUMBAI: Bajaj V, the bike forged with the invincible metal of INS Vikrant launched the ‘Postcards of Pride’ film under its famous ‘Invincible Indians’ series. Through the film, Bajaj V asked all Indians to spare a moment to remember our martyrs who laid down their lives in military combat since...

MAM Marketing Brands
Center Fruit launches campaign with new tagline

Perfetti Van Melle India’s leading gum brand, Center Fruit, has launched a new campaign that asks consumers to make their mood Ting Tong.

MAM Media and Advertising Ad Campaigns
Balesh Sharma becomes CEO of merged Vodafone-Idea entity

Vodafone Group and Aditya Birla Group have announced the proposed new leadership team of the merger between two major telecom operators of India - Vodafone India and Idea Cellular.

MAM Media and Advertising People
Center Fruit new campaign asks consumers to make their Mood Ting Tong

Getting bored? Center Fruit now comes to the rescue by making your mood ting tong! That is the new campaign message from Perfetti Van Melle India’s leading gum brand, Center Fruit. The campaign is based on the insight that all of us have unavoidable moments of boredom in our daily life, and a...

MAM Media and Advertising Ad Campaigns
The Breitling cinema squad with Brad Pitt,Charlize Theron, Adam Driver and Daniel Wu

Breitling is pleased to announce the gifted actors who are the members of the first Breitling squads. This imaginative idea involves creating three-person groups (the squads) whose members are all recognized masters in their respective professions. Rooted in the dynamic values of Breitling –...

MAM Marketing MAM
Vivo launches V9 with Aamir Khan

MUMBAI: Handset maker Vivo, has launched Vivo V9, its first flagship smartphone in India with the brand’s new India ambassador Aamir Khan. The phone is designed for the millennials who seek the best smartphone experience.

MAM Marketing Brands
Vice India raring to break into a sprint

MUMBAI: Vice India is betting big on its creative agency Virtue Worldwide, which has helped provide solutions to brands in several markets.  Among the brands under its banner are ABInBev, Samsung, Uber, Airbnb and Google. Now, the agency within the Shane Smith, Suroosh Alvi-founded outfit is...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories