MAM

Lodestar UM wins 11 Media Abbys; HT Media takes home 6 publisher awards

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/29/goafest.jpg?itok=saq-w3zO

GOA: The ninth edition of GoaFest has come as a good surprise for Lodestar UM. The agency won 11 Media Abbys and has thus come out as the clear winner in the crowd.  Mindshare with seven Media Abbys came second, while Milestone Brandcom and PHD India won five Media Abbys each to secure the third position.

Of the total 50 Media Abbys which were given out on Day 1 of GoaFest, PHD India emerged as the only agency to have received a Grand Pix.  The agency bagged the award for its ‘Be Beautiful' campaign. This year GoaFest received 619 entries from agencies for Media Abbys out of which 150 were shortlisted. 50 of them made it to the winners list.  

The final judging process was done only in the presence of media agencies heads. Only one representative from a network group was taken on board, who couldn’t vote for any of its agencies’ entries. There were two preliminary rounds before the finalists were chosen. The shortlisted entries were put on the official website of GoaFest for easy access and transparency.  

The other set of awards that were given out on Day 1 were from the publisher category which is a new entrant in Abbys this year. The category received around 63 entries. In this category, while BBCL got five awards, Hindustan Media Ventures received six. 

The Advertising Club and chairman of the Awards Governing Council president Pratap Bose mentioned that the effort to add publisher category is to reward the work coming from a platform that connects the media and advertising agencies.

Click here for to the Media Abby result Sheet

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Windus-air-cooler.jpg?itok=CTFS2AdS
BlueStar promotes new cooler range

Air conditioner manufacturer, Blue Star, recently entered the air cooler market with its own brand: Windus.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/tiger.jpg?itok=Z_UnZnPC
Forca launches new campaign with Tiger Shroff

MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff. Capturing Shroff in action, performing stellar stunts, the film dramatically frames his high-action acrobatic jumps, backflips, kicks and many such moves that highlight the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/ola_0.jpg?itok=-bYnMhFg
Ola honours 'hero' drivers in latest campaign

MUMBAI: In a bid to celebrate outstanding driver partners, ride hailing company Ola has launched a special series to capture and share true stories of customer service and bravery. Being shot and produced under Ola’s pan-India initiative ‘Heroes of Ola’, each capsule will take viewers through...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Crompton.jpg?itok=stVCz0RF
Crompton Greaves eyes growth in air cooler market

MUMBAI: Come summer and fans and air conditioner category has its sleeves rolled up to create brand visibility and awareness. It is the time when sales boost up by at least 3 times for fans, air conditioners and coolers.  This summer, another electrical company has launched its new products in the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Dheeraj_Sinha-Rajdeepak_Das.jpg?itok=NyKIsYxe
Leo Burnett elevates Dheeraj Sinha, Rajdeepak Das as MDs

MUMBAI: Advertising agency Leo Burnett India has announced two key elevations in its senior leadership. Dheeraj Sinha and Rajdeepak Das have been named as managing directors.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/Tattva.jpg?itok=sg5BD5DS
Sri Sri Tattva captures commitment of purity in latest campaign

Health and wellness FMCG brand, Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the country’s most exciting tournament of the year, Indian Premier League (IPL) 2018.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/milk.jpg?itok=O3F1uOlA
Havmor's Cool Gaiz are back

Havmor Ice Cream, one of India’s leading pure milk ice cream brands, gives us another reason to laugh off the heat.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/Ishrath-Nawaz.jpg?itok=9mllngmk
Ishrath Nawaz joins Publics India as ECD

Publicis India has appointed Ishrath Nawaz as its new executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/Magic.jpg?itok=Z66uhgoA
Magic Bus associates with ImpactGuru.com to raise funds for underprivileged children

Mumbai, 17th, April 2018: Magic Bus Foundation, one of India’s largest poverty alleviation programme has associated with ImpactGuru.com, India’s leading crowdfunding platform for NGOs / nonprofits, medical or personal causes, to create awareness and raise funds for underprivileged children in 77...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories