MUMBAI: LinOpinion GolinHarris has launched ‘The Bridge’ in Mumbai.
The Bridge, a concept of GolinHarris, is the centerpiece of a new working model termed G4. The tool has changed the way real time insights, in today’s increasingly digital landscape, can interplay into creating impactful Public Relations campaigns.
GolinHarris head of digital for Asia Simon Ruparelia said, “Many of our clients across Asia have embraced the concept of real time marketing and embedded it within their marketing plans. We have successfully applied The Bridge processes across a range of industries from FMCG to the automotive sector and it is a great example of innovation that we are bringing to clients in India. Our clients here will benefit from our experience of running this network of real time engagement centres around the region and the world from New York to Shanghai."
GolinHarris was the first agency globally to launch the concept, which is present in 13 locations, including Chicago, London and Shanghai. Mumbai is the latest bridge in Asia and latest addition to Golin Harris’ global network of Bridges.
The Bridge is designed to meet the changing needs of clients who are constantly looking to better market their products and services and make them relevant with an evolving customer. It will provide better insight, improve delivery outcomes for clients and provide real-time information to clients.
LinOpinion GH and Lowe Lintas and Partners executive director Ameer Ismail said, “We are excited to introduce this valuable tool that helps clients across different industries to manage their online reputation effectively. I believe the time has come to accept new realities in PR and The Bridge is an integral way in which agencies and clients can weave in real time insights into their communications efforts. The impact and use can be far beyond our PR agency clients and could also work for clients within our Group.”
The Bridge can work independently for a country specific exercise or in tandem with other global hubs on campaigns, large events or even crises that require real time impact. In India this setup will focus on helping brands engage their customers in real time as well as managing their online reputation. It will be run by dedicated staff from the LinOpinion GH g4 model; specialists who focus on media relations, analytics or consumer platforms both online and offline.
In addition to launching The Bridge, LinOpinion GH also unveiled their new office located in Lower Parel, Mumbai. The new office features an international look and feel that brings out GolinHarris’ G4 work model. The contemporary workplace also has spaces for creative discussions, video conferencing and other amenities to create a productive work environment.