MUMBAI: Kyoorius, in association with D&AD, has launched the 2016 New Blood Awards, which is an initiative to help build exposure, and honour creative minds under 26 years of age, including students.

The Kyoorius New Blood Awards 2016 edition will feature a direct reflection of the real world with real briefs set by brands together to create ideas that work in real life; this will give the young professionals and students a chance to exercise their skills and critical thinking, to deliver winning solutions. Together with Kyoorius, agencies will initiate activations for their brands to connect and capture the imagination of young consumers, gain insights and identify current day trends.

Kyoorius New Blood briefs for the year 2016 are set by Cafe Cuba, Deloitte Digital, Hotstar, iStock by Getty Images, ITSA Brand Innovations, L & K Saatchi & Saatchi, Lodha Group (in collaboration with Alok Nanda & Company), Madheke, Pidilite and Samsung.

Kyoorius CEO and founder Rajesh Kejriwal said, “We are very pleased to announce the Kyoorius New Blood Awards. This year, these awards not only focus on students, but also aim to reach out to the entire gamut of young professionals across participating school, colleges, major design houses and agencies in India. This is a unique opportunity for agencies and brands to connect with the future talent on a real and engaging platform. This will indeed be an unforgettable, socially shareable and engaging experience for them.”

The winners of the Kyoorius New Blood Awards will be awarded with Red Elephant trophies and will be held alongside the Kyoorius Creative Awards on 3 June, 2016 in Mumbai.