Kyoorius Designyatra kicks off with IAA Kyoorius Digiyatra, 2015

MUMBAI: Kyoorius Designyatra being held from 10th until 12th September, 2015 concluded the first day dedicated to digital – IAA Kyoorius Digiyatra, 2015.


The third edition of IAA Kyoorius Digiyatra brought together some of the world’s most influential experts to showcase the future of digital and explore this year’s theme, ‘What pumps your heart’.


As digital marketing has grown to be one of the most effective platforms to create brand awareness and brand engagement, this day dedicated to the digital age brought together industry stalwarts who participated in talks, workshops and breakout sessions.


Moderated by Laura Jordan Bambach (Mr President) and Kevin Finn (TheSumOf), the day of talks explored the immense and untapped possibilities in the digital space, and many of the speakers touched on ways in which it can touch people’s lives and make them a little easier. Nick Law kicked off the day, explaining R/GA’s model of combining narratives with systematic thinking, or data and story to create impactful campaigns. Daan Lucas and Mike Pelletier (Random Studio) wowed the audience with beautiful imagery and installations created for brands that combine art, technology and design. Laura Jordan Bambach followed with her philosophy on how to keep work interesting rather than following the norms. She touched on Mr President’s take on social media through the Bacardi campaign.


Satya Raghavan (YouTube) entertained audience’s post-lunch with his insights into what people are really watching online. In a special session called “What can digital do?”, Mukesh Jha and Janardan Prasad, co-founders of Autowale, showed us how an app can provide a sustainable income to rickshaw drivers. Nishant Patni, founder of CultureAlley talked about his app, Hello English, which is teaching millions of Indians how to speak English by localizing the experience for different languages and contexts. Lydia Winters from Mojang, makers of the incredibly successful game, Minecraft, talked about how the game is building communities online and effecting change in real life, through their collaboration with UN Habitat, Block by Block.


John McHale took the audience through his journey from college football to band member to designer and the four pillars that keep him inspired.


IAA Kyoorius Digiyatra will be followed by Kyoorius Designyatra from 11th and 12th September, 2015, which culminates with the 2015 Kyoorius Design Awards on the 12th evening.


Rajesh Kejriwal, Founder CEO of Kyoorius, commented, “We had a packed house on the first day at IAA Kyoorius Digiyatra, both intellectually and at the conference. Delegates will hopefully leave today with many ideas and insights on how to make the most of digital, and one of the themes today was the need to humanize it and bring it into the physical world. I’m looking forward to the next two days ahead, with many more great ideas to come as we continue our 10th Anniversary festivities.”

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