MUMBAI: Kyoorius – a not-for-profit initiative by Transasia Fine Papers today concluded the fourth edition of KyooriusFYIday: Future of Branding with Michael Johnson.

The seminar featured Creative Director – Michael Johnson, who is at the forefront of brand thinking worldwide, responsible for changing the way we look at brands.

Based out of London, he shared insights on branding’s past, present and future. There are certain things about branding that are irrefutable; companies, products and organizations will always need to position or reposition themselves in a market, yet many of the ‘truths’ that we took for granted are being refuted as brands look to the future.

Sharing case studies he discussed how Johnson banks re-positioned legacy brands such as Virgin Atlantic & Science Museum, in addition to turning brand theory on its head with examples culled from his global portfolio from projects spanning Japan, New York, Paris and London.

Michael Johnson, Creative Director and Principal, Johnson Banks said, “I feel Kyoorius FYIDay is a great learning opportunity and platform for exchange of new and innovative ideas. In this day and age the brand is more powerful than advertising. This has led to a paradigm shift across the USA and UK. However in India and China, I still feel the Indian creative minds need to find their Indian voice and not look at selling the international style. Having said that there is immense scope in a young nation like India with lots of interesting times ahead.”

Rajesh Kejriwal, Founder CEO, Kyoorius said, “India is becoming a place where the best of design in Asia is coming alive and it is imperative to nurture this talent. We are in a developing stage when it comes to branding and I am sure the learning’s from this FYIDay would help benefit the industry and budding talent four fold.”

Across the FYIday format, Kyoorius are working closely with D&AD’s young blood program to create value for young creative minds through an annual series of seminars and workshops.