MAM

Kyoorius concludes the Fourth Edition of FYIday

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/27/kyoorius.jpg?itok=hC9g1bK1

MUMBAI: Kyoorius ? a not-for-profit initiative by Transasia Fine Papers today concluded the fourth edition of KyooriusFYIday: Future of Branding with Michael Johnson.

The seminar featured Creative Director ? Michael Johnson, who is at the forefront of brand thinking worldwide, responsible for changing the way we look at brands.

Based out of London, he shared insights on branding?s past, present and future. There are certain things about branding that are irrefutable; companies, products and organizations will always need to position or reposition themselves in a market, yet many of the ?truths? that we took for granted are being refuted as brands look to the future.

Sharing case studies he discussed how Johnson banks re-positioned legacy brands such as Virgin Atlantic & Science Museum, in addition to turning brand theory on its head with examples culled from his global portfolio from projects spanning Japan, New York, Paris and London.

Michael Johnson, Creative Director and Principal, Johnson Banks said, ?I feel Kyoorius FYIDay is a great learning opportunity and platform for exchange of new and innovative ideas. In this day and age the brand is more powerful than advertising. This has led to a paradigm shift across the USA and UK. However in India and China, I still feel the Indian creative minds need to find their Indian voice and not look at selling the international style. Having said that there is immense scope in a young nation like India with lots of interesting times ahead.?

Rajesh Kejriwal, Founder CEO, Kyoorius said, ?India is becoming a place where the best of design in Asia is coming alive and it is imperative to nurture this talent. We are in a developing stage when it comes to branding and I am sure the learning?s from this FYIDay would help benefit the industry and budding talent four fold.?

Across the FYIday format, Kyoorius are working closely with D&AD?s young blood program to create value for young creative minds through an annual series of seminars and workshops.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/ashish.jpg?itok=nwmtKmIe
McCann India appoints Ashish Chakravarty as creative head

McCann India has a top level change Ashish Chakravarty has returned to McCann Worldgroup as executive director and head of creative, India. He will report to McCann Asia Pacific chairman, McCann Worldgroup India CEO and CCO Prasoon Joshi.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/ra.jpg?itok=2_RN9kG0
Racold launches #ShowerDecision campaign

Water heating solutions provider Racold has launched a new integrated marketing campaign called #ShowerDecision.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/supari.jpg?itok=EYxL10A1
Supari Studios produces new campaign for Clinique ‘We Hear You’

Digital content studio, Supari Studios, produced the latest campaign for Clinique’s Even Better range of products and is directed by Sameer Ghauri.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/brand-factory.jpg?itok=3YWNx_8I
Brand Factory launches 3rd free shopping weekend campaign

Brand Factory by Future Lifestyle Fashions has announced free shopping weekend (FSW) with a tongue in cheek humour

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/kfc.jpg?itok=S1hfBTED
KFC launches ‘Super Saver’ range

KFC India recently launched its all-new Super Saver range – a combo of KFC delicacies starting at Rs 99 with a new TVC conceptualised.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/purpose.jpg?itok=wXSSGMva
Asian consumers want brands to align with relatable social causes: Kantar

As per a report titled ‘Purpose in Asia’ from Kantar, consumers in Asia want brands to align with issues that matter to them.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/dentsu.jpg?itok=GoQkzEfV
Dentsu Impact, We Are Water Foundation promote #CloseOpenDefecation

To mark World Toilet Day, Dentsu Impact, the creative agency from Dentsu Aegis Network, joined hands with We Are Water Foundation, CSR wing of Roca Bathroom Products Pvt Ltd and launched a social experiment ‘#CloseOpenDefecation’ at Sector 29—Gurugram, Haryana.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Karnik.jpg?itok=2YOLquvl
Pet Tales with MediaCom senior business director Ketan R Karnik

Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/sagar-m.jpg?itok=eYGCR5-3
Contract Advertising appoints Sagar Mahabaleshwarkar as CCO

Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in India and abroad, Mahabaleshwarkar is a highly feted creative professional with multiple domestic and...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories