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Kyoorius Awards sees 40% rise in entries for advertising & digital categories

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MUMBAI: The second edition of the Kyoorius Advertising & Digital Awards has received a whopping 1419 entries by Indian agencies and studios. This is a jump of over 40 per cent from last year’s total tally of 988 entries from Advertising & Digital Awards.

Participating agencies include DDB Mudra, Ogilvy & Mather, Madison Group, Grey Worldwide, Contract Advertising, Creativeland Asia, Scarecrow Communication, Linen Advertising, Itsa Brand Solutions, Webchutney, Isobar, Rediffusion Y&R, Ideas@Work and BBH among others.

Kyoorius founder CEO Rajesh Kejriwal said, “This number has been very encouraging and a sign of acceptance by the industry. Kyoorius thanks all the agencies for their support. We look forward to a packed jury session next week as these entries battle it out for Blue and Black Elephants.”

The Kyoorius Awards recognise and award the most outstanding creative work in the Indian visual communications and digital sphere. To this end, Kyoorius, in association with D&AD, has endeavoured to create a neutral platform, complete with a jury composed of some of the top creative minds from around the world.

All jury members for the Advertising & Digital Awards will gather in Mumbai to review, discuss and elect the best over a four-day period. To make the judging process as transparent and open as possible, members from the industry have been invited to see the jury in action at Nehru Centre from 29 April to 1 May. This is amongst the very few open to public jury sessions around the globe.

Visitors can come in and watch the jury debate the entries, checkout some of the best in Indian creativity and attend four FYIdays conducted by the jury members.

The FYIday sessions will be held at the Hall of Knowledge, Nehru Centre, Worli, Mumbai.

29 April – 9 am: Isobar China chief creative officer Tim Doherty.

29 April – 6 pm: Grey London deputy executive creative director Vicki Maguire

1 May – 9 am: D&AD deputy president & Havas Work Club creative partner Andy Sandoz

1 May – 6 pm: Made By Many co-founder Tim Malbon

The Blue Elephant is recognised as a symbol of the very highest creative achievement. Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

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