MUMBAI: Kerala Tourism has effectively conducted two road shows across Australia and has now ventured into New Zealand, attracting the travel & adventure-loving folks there to God's own country.

Both countries are fast-rising markets for Kerala Tourism industry, with the total of tourists to the state from Australia up 60 per cent and from New Zealand rising 68 per cent in the last four years.

About 100 tour agencies participate in a road show in Sydney, whilst sixty buyers participated in a road-show in Melbourne. Close to 46 buyers attended the road-show in Auckland, the first t by Kerala Tourism in New Zealand.

“Both New Zealand and Australia represent a huge market for Kerala due to the high proportion of its inhabitants keen to tour and experience new destinations all over the globe,” said Kerala Tourism secretary Suman Billa.

Billa invited travel agencies to have a glance at the diversity provided in Kerala's hill, watercourses as well as wildlife and genuine cookery.

India's Deputy Consul- General Vinod Bahade was the main guest at the road show in Sydney. The lately approved visa-on-arrival facility for people of New Zealand added strong point to the promotional crusade in Auckland of Kerala Tourism.