MAM

Jyothy Labs FY-2014 ad spends up 65 per cent, PAT up 141 per cent

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/22/jyothy.jpg?itok=8Ma6Muo5

BENGALURU:  Indian FMCG company Jyothy Laboratories Limited (Jyothy Labs) announced 140.97 per cent higher PAT in FY-2014 at Rs 106.11 crore (8.42 per cent of total income or Op Inc) as compared to the Rs 44.04 crore in FY-2013 (4.32 per cent of Op Inc).

The company spent Rs 135.36 crore (10.74 per cent of Op Inc) towards advertising and sales promotion (Ad & SP), 64.46 per cent more than the Rs 81.81 crore (8.03 per cent of Op Inc) in FY-2013.

Jyothy Labs portfolio includes household brands led by its flagship fabric whitening brand Ujala, Henko, Mr. White, Chek, Exo, Pril, Margo, Fa, Neem and Maxo.

Note : 100,00,000=100 lakh = 1 crore = 10 million.

Over a nine quarter period starting Q4-2014 until Q4-2014, Jyothy Labs Op Inc has shown an upward linear trend. Q4-2014 Op Inc at Rs 333.41 crore was 12.1 per cent higher quarter on quarter (qoq) as compared to the Rs 297.43 crore and 22.14 per cent more than the Rs 272.97 crore in Q4-2013.

The company’s Ad & SP spend over the nine quarter period and also over a three year period staring FY-2012 until FY-2014 show an upward linear trend, both in terms of absolute value and in terms of percentage of Op Inc.  Ad & SP spend in Q4-2014 at Rs 39.60 crore (11.88 per cent of Op Inc) was 44.12 per cent more than the Rs 27.48 crore (9.24 per cent of Op Inc) and 95.82 per cent (almost double) the Rs 202.22 crore (7.41 per cent of Op Inc) in the year ago quarter Q4-2013.

Please refer to Fig 1A and Fig 1B below for Op Inc and Ad & SP trends.

The company’s PAT too has shown an upward trend over the nine quarters under consideration as is evident from Fig 2A below.

However, over a three year financial period starting FY-2012 until FY-2014, PAT has shown a downward linear trend in terms of percentage of Op Inc. In absolute value terms, PAT has shown an upward trend. Please refer to figure 2B below.

Jyothy Labs chairman and managing director M P Ramchandran said, “We have sustained our growth momentum despite inflationary pressures, rising input costs and moderation in demand. Our sustained focus on visibility of our brands through marketing exercise and advertising spends has helped us to deliver above industry growth. Our portfolio will get a further boost with the launch of innovative products in FY-2015.”

“Going forward we expect growth rate to sustain on the sales and margin front. We continue to enhance our market share in the urban market without losing our focus on the rural market,” he added.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/mccafe.jpg?itok=N2RvyH_X
'McCafé for everything' digital campaign launched

McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there’s always McCafé for it.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/vi.jpg?itok=x_hqfALu
Vizeum wins media mandate for Bauli India

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/digital-display.jpg?itok=_FAr0SjC
36% more active digital display ads this month

The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Anshuman_Chakravarty-Mayur_Hola.jpg?itok=jyOnCxRL
Dhoni narrates old bat & new Orient LED story

MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/HeroSalutes.jpg?itok=inQX9suG
I-Day: Hero salutes true heroes behind heroes

MUMBAI: Hero MotoCorp has rolled out its Independence Day campaign with its third edition of #HeroSalutes. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi and has been on-air from 11 August.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/mullen.jpg?itok=lgYKe55j
GolinOpinion appoints Asheesh Malhotra as ED

Asheesh Malhotra has parted ways with advertising to pursue a career shift. He leaves his role as president at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas, as the executive director. This marks a significant shift for Malhotra, who’s spent his entire career in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/complan.jpg?itok=i-mjTQ4S
Complan goes for brand makeover, focuses on WB & TN

Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/asianpaints.jpg?itok=X1z0gHeL
Asian Paints adhesives TVC - a humourous take on 'joints'

Have you met Vicky Contractor? It's time to tune in to the engaging digital film that presents Asian Paints' range of adhesives catering to carpenters and contractors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/himlayan_0.jpg?itok=VMea8ZCP
Tata's 'Himalayan' mineral water enters U.S.

Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories