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Institute of Advertising Singapore gives away APPIES 2015 awards

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MUMBAI: APPIES 2015, the two day festival of marketing excellence came to a close on 27 August at the National University of Singapore Society (NUSS) after revealing the winners from over 80 shortlisted campaigns.

The campaigns ranged across various industry representing six categories -- food & beverage, FMCG, consumer durables, business services, consumer services and pro bono/government/cultural. The judging panel comprised top marketers from across the region.

The chief judge, Lenovo Asia Pacific director of marketing Sridhar Ramaswamy said, “APPIES is all about recognising the best in effectiveness of marketing. This year's winners demonstrate that great marketing is created as much by agencies as by the brand owners. This collaboration is central to successful campaigns.”

What makes APPIES unique is that it is the only marketing awards platform in Singapore where presenters (brand marketers or campaign creators) pitch their work in the presence of a live judging panel to convince them of their excellence.

Speaking on this year’s participants, APPIES 2015 chairman and Parkway Pantai CMO said, “This year’s crop of APPIES winners reflected not only excellence in marketing but were impressive their leverage of leading edge trends in digital, social and content.”

Commenting on the need to ‘Relearn Everything,’ IAS president as well as R3 Worldwide co-founder and principal Goh Shufen said, “With IAS’ vision to make Singapore the marcoms hub of Asia, APPIES is our key platform to bring the best of Asia’s talent for two days of sparring and relearning, ever so necessary for an ever changing marketing landscape.”

A new ‘Insights of the Day’ segment, where industry thought leaders gave their insights and observations from the two day event, has also proved a huge success with the audience.

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