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Imax inks partnership with Vue International for Denmark’s first Imax theatre

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MUMBAI: Imax Corporation and Vue International have inked an agreement for an Imax theatre to be added to the CinemaxX multiplex in Copenhagen, Denmark. The deal marks Imax's first commercial theatre agreement in Denmark.

“We are committed to delivering premium entertainment experiences and Imax is an extension of this strategy, serving as the anchor attraction for our multiplex in Copenhagen. We are absolutely delighted to be the first to bring audiences in Denmark, Imax, the world's most immersive way to experience the biggest blockbuster films, which we are confident will further strengthen our business and thrill our guests for many more years to come,” said Vue  International CEO Tim Richards.

“With its strong movie-going culture and growing exhibition industry, Denmark is a very promising market for us. I can't think of a better way to enter the commercial market in Denmark than by partnering with a first class exhibitor to bring Imax to the nation's most successful cinema complex, hosting the biggest screen in Scandinavia,” added Imax EMEA president Andrew Cripps.

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