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IAA holds mentorship webinar with Razorfish India?s Charulata Ravi Kumar

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MUMBAI: The International Advertising Association (IAA) India Chapter hosted Razorfish India CEO Charulata Ravi Kumar as mentor guest at the recently concluded webinar.

?It was good to have a senior media professional like Charulata Ravi Kumar spend valuable time to share her experiences in the digital media and advise young professionals speak in specific terms,? said IAA India Chapter president and IAA VP development Asia Pacific Srinivasan K Swamy.

?Digital in India is at a very nascent stage, and there are trials and errors that we go through, but we understand in the long run where we need to take this forward,? said Kumar.

?If you are still in the planning mode of whether you want to embrace digital or not, then I think you will definitely feature in the sequel to Jurassic Park,? added Kumar.

?There is much interest in the digital media amongst young professionals and it was excellent to have someone like Charulata Ravi Kumar not just evangelise the medium but also take us through success stories and ways in which digital is influencing business,? opined Free Press Journal director Abhishek Karnani.

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