MAM

Google taking steps to boost advertisement revenue from mobile phones

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/10/06/google_logo.jpg?itok=9XDNUaUY

NEW DELHI: In an attempt to boost its online advertisement revenue, Google will enable faster online search capability for mobile phones with slower network connections in India.

Indians, according to a Google blog post, are accessing the Internet through mobile devices such as their smartphones. However, not all of these devices come with fast, cheap Internet connections.

Google said this is just another step the online search engine is taking to organise the world’s information and make it accessible to everyone, including those who do not have fast mobile connections.

Google second quarter revenue increased 22 per cent to $15.96 billion.

The average cost-per-click, which includes clicks related to ads served on Google sites and the sites of network members, decreased 6 per cent. Cost-per-click for Google sites decreased 7 per cent. Network cost-per-click decreased 13 per cent.

However, sites revenues rose 23 per cent to $10.94 billion, while network revenues increased 7 per cent. Aggregate paid clicks increased approximately 25 per cent.

ITU in a report released in September has ranked India at 125 for fixed broadband, 113 for mobile Internet, 75 for household Internet penetration and 142 for Internet user penetration in 2013.

Google, which recently launched Android One operating system for emerging telecom markets, said it is adding a new streamlined version of search results page in India.

Google will automatically check to see if a user has a slow wireless connection and deliver a fast loading version of search.

Bharat Mediratta, software engineer of Google, in a blog post on 3 October, said: “The Internet is a global gathering space of infinite opportunity, where people from around the world can exchange ideas and access humanity’s knowledge. Everyone should have equal access to the Internet’s information to improve their everyday lives, regardless of who they are or where they live.”

“Fewer bytes means you get your answer faster and cheaper. Google’s results will remain the same, but elements such as images and maps will only show up when they are an essential part of the result,” Mediratta added.

ITU says mobile broadband subscriptions will reach 2.3 billion globally in 2014 with 55 per cent in developing world.

Global mobile broadband penetration will reach 32 per cent in 2014 with 84 per cent penetration in developed countries and 21 per cent in developing countries.

ITU says 44 per cent of the world’s households will have Internet access by end 2014. 31 per cent households in developing countries will be connected to the Internet against 78 per cent in developed countries. ITU does not share India specific Internet access details.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/World-Hyatt.jpg?itok=1fVpGiDt
MullenLowe's Hyatt campaign launched at Oscars

MUMBAI: Hyatt Hotels Corporation has announced the launch of World of Hyatt, Hyatt’s new global platform grounded in the simple idea that a little understanding goes a long way. This reflects Hyatt’s purpose and reaffirms its commitment to building genuine and trusted experiences and engaging its...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Triangular-Plastic-Crayons_0.jpg?itok=kSW-xyE3
Kokuyo Camlin unveils funky stationery

MUMBAI: Kokuyo Camlin Ltd (formerly known as Camlin Ltd) premier stationery and art marketer recently launched funky and innovative products for school children. From the unique triangular plastic crayons to some other cool stationery products. Triangular Crayons!

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Kabir-Bedi-Sightsavers.jpg?itok=YUzlGeRi
Kabir Bedi is Sightsavers' brand ambassador

MUMBAI: Sightsavers, a leading global development organisation working in over 30 countries to combat avoidable blindness and promote equal opportunities for visually impaired announced its association with internationally acclaimed actor and director, Kabir Bedi as its brand ambassador.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Max-Emerging-Star-17.jpg?itok=xV7DmWkw
Max Fashion launches 'Max Emerging Star'

MUMBAI: Max, a leading international fast fashion brand, has announced its new property ‘Max Emerging Star’ which will serve as the perfect platform for India’s aspiring actors, dancers and fashion enthusiasts to fulfill their dreams and get groomed for superstardom. The contest is focused on the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Raj-Nayak%20%281%29.jpg?itok=8WKUGJMz
Abby Awards 2017 shortlists to be available for review

The iconic and pioneering Creative Awards - Abby 2017 has set another benchmark in transparency and efficacy. After receiving the highest ever number of creative entries, the first round of the prestigious Abby awards judging is presently on in multiple locations. The shortlists selected by the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/star-plus%20%281%29.jpg?itok=a3XZn0Yb
Star Plus brings 'Nayi Soch' with Aamir for Women's day

MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Priyanka-Chopra.jpg?itok=GDkjmIHa
Delhi HC says it can't decide shampoo quality as stated in ads

NEW DELHI: A Delhi court has sent a message to petitioners that it would turn into a lab if it starts entertaining all claims made in media adverts by companies about their products.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Rashmi-Daga_0.jpg?itok=UTWu6_tJ
#TrySomethingNew from FreshMenu.com

MUMBAI: FreshMenu.com, one of the leading online restaurants, recently launched its online campaign, #TrySomethingNew .The series features inspiring young individuals who have dared to try something different in their lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nishi%20Kant-800x800.jpg?itok=uIvLqDHm
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao. This is Nishi’s second stint...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories