MAM

Goa Fest: JWT India leads metal tally, Linen Lintas wins solitary Grand Prix

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/04/11/goa%20fest_0.jpg?itok=lMPZNuoC

GOA: As the third and final day of Abby Awards Goa Fest came to an end, metals galore were distributed amongst creative souls across various categories.

“With a beach 50 meters away and beers available 24 hours, having more than 70 per cent filled rooms in all the sessions signifies that Goa Fest 2015 was a success,” says AAAI president M.G. Parameswaran

Goa Fest 2015 saw a versatile group of speakers, charming and ecstatic ambience, and allusive advertisements played one after another. The creative minds enjoyed their time collecting one metals after another for different categories. The third day saw 29 Golds, 51 Silvers and 94 Bronze bestowed amongst the creative lot.

Though Goa Fest organizational committee does not publish any agency ratings, if the metal tally is analysed JWT India with 35 metals (nine golds, eight silvers and 18 bronze) bags the pole position. The solitary Grand Prix was won by Linen Lintas for Dabur Vatika Premium Naturals Shampoo’s Brave and Beautiful campaign. 

The number of Grand Prix though got down from three in 2014 to one in 2015. The total number of metals went up to 344 (69 Golds, 102 Silver and 172 Bronze) compared to last year's 336. The Advertising Club and chairman of the Awards Governing Council (AGC) Pratap Bose said, “You have to do something unique and extraordinary in order to win a Grand Prix and the jury found only one such entry and hence we have only one Grand Prix in 2015.” 

The total number of golds went up to 69 compared to 50 and 44 in 2014 and 2013 respectively.     

The number of agencies winning Abby metals has also gone up, which is an encouraging development for the creative fraternity. A total of 106 agencies won metals in 2015 compared to 85 and 73 in 2014 and 2013 respectively. The number of entries were also an encouragement for the organizing committee as it went up from 2012 to 2823. However it must be noted that in 2013, 4376 entries were registered for the same festival.

The highest number of golds were distributed in the broadcast category as 14 metals were distributed in the category. With 40 metals OOH grabbed the pole position when it came to the total number of metals amongst all categories. 

Click here to read the full winner list

Click here to read the full winner list 

Click here to read the full winner list

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/rajiv.jpg?itok=gbuyOtMO
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/arpila.jpg?itok=Ea7gQg73
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/mentos.jpg?itok=_nB6UHxV
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/rising.jpg?itok=wfrpl5-l
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/data_0.jpg?itok=yBEtz1zT
Udacity launches campaign for #JobsofTomorrow

MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech enthusiasts to become ready for the #JobsofTomorrow.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/us_0.jpg?itok=udLF4Qam
US Polo launches campaign for kids category

MUMBAI: US Polo Assn has launched its new TVC that aims to highlight one of its true elements — camaraderie. Camaraderie is typically displayed between players, but the brand shows a special bond between a boy and his polo pony. The TVC opens with a young boy, who is thrilled to be introduced to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/CEAT.jpg?itok=33xGN1bh
CEAT gets children to ensure parents follow road safety

MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018, i.e., 11-17 January 2018. The campaign, ‘drive safe dad’ originates from an innovative idea that blends emotions and technology in one...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/online.jpg?itok=97JbY_PF
India ad spend to grow by 12.5% in 2018: DAN report

The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis Network's latest ad spend report.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories