MAM

‘Goafest 2016 to be more inclusive:’ Raj Nayak

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/12/15/Special%20events%20mam.JPG?itok=SL7Pp1dO

MUMBAI: “Bigger, better and far more inclusive,” is what The Advertising Club president Raj Nayak envisions Goafest 2016 to be. 

To meet this goal for the upcoming 11th edition of the advertising festival, it is essential that Goafest 2016 gets complete participation from all stakeholders, clients and agencies. But with how things stand at present, will the “people’s person” Raj Nayak be able to pull it off?

It’s no secret that industry heavyweights have deliberately refrained from attending the Creative Abby for the last few consecutive years. Whether their reasons -- varying from Abby not being aspirational enough to disagreements on the shortlisting process -- are valid or not, the continued absence of some of the top creative agencies such as Ogilvy & Mather, McCann Erickson, Leo Burnett and Lowe Lintas has dampened the spirit of the festival to a great extent. The festival has also lost the title of being a wholesome representation of the industry.

All eyes are now on the new Ad Club president and current Goafest Organising Committee to successfully unite the industry and present an ad festival that truly reflects the industry as one unit.

“A few members of the organising committee and I will be personally reaching out to the respective heads of the concerned advertising agencies and ask them to participate. We will implore them to share their reasons for keeping away from Goafest for the last few years. We are open to discuss their grievances. If it’s in our power to address such grievances to ensure their participation this year, we will be the happiest,” reassures Nayak. 

Having said that, The Ad Club prez adds that the committee will be powerless if the condition of getting the aforementioned agencies is to ensure their dominating presence in the winners list. That being said, the current Goafest Organising Committee led by chairman - Publicis South Asia CEO Nakul Chopra, is making an active effort to ensure that Goafest 2016 is more inclusive.

Agency participation is also driven to a great extent by participation of their clients in the festival. However, in the last few editions, Goafest has seen a dearth of representation from the advertisers, with the previous year witnessing an all time low. “We have a strategy in place and have taken new initiatives to get more representation from the advertisers. Although we don't guarantee anything, but one can expect a steady rise in the number of chief marketing officers of top brands in the country attending the festival this year,” Chopra points out.

While Goafest remains at its core a way to educate and inspire young advertising enthusiasts, the growing number of youngsters feel that the Abby is losing its aspirational value. Many from the industry blame the increased number of award ceremonies as being the reason behind it.

Addressing the issue, Advertising Agencies Association of India (AAAI) president Ambi M G Parameshwaran says, “With advertisement becoming more segmented and specialised and more streams coming into it, it is the need of the hour to recognise excellence in the various categories, such as digital. And I think the young blood in the industry understands this more than us, and appreciates us considering all the avenues of advertising instead of restricting us to core media. We have been taking several initiatives to make the festival more engaging for the younger generation. Have we achieved something? Yes. Can we do more? Absolutely.”

When it comes to the content of the sessions and line up of speakers, the last few editions of Goafest haven’t been up to industry standards. Acknowledging the need to strengthen the festival’s speaker line up, Nayak adds, “For an organiser, it is a matter of pride that an event is lauded for its content. We thrive for it. If previous few years have disappointed the industry in its choice of speakers for the sessions at Goafest, this year our effort is to deliver higher standard of content. Keeping that in mind, we have put together a separate team, which is working to present a powerful line of speakers this year. We are also looking to invite speakers from a variety of industry. Whether it’s the tech startups, entrepreneurs or the torch bearers of the digital sphere -- we are open to suggestions from the industry on who they want to listen to, or who the current generation finds engaging.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/story%20%281%29.jpg?itok=VIElq1RO
Dentsu stories create HarperCollins books

HarperCollins India is celebrating 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled 'Journeys Never End’ exchanges hands through the film. Dentsu One, HarperCollins joined hands to create this beautiful film...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/asci%20%281%29_0.jpg?itok=UZWVPhZn
AYUSH-ASCI to regulate advertisements

Progressing with the impetus towards supporting co-regulation in advertising, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has signed an MoU partnering with the Advertising Standards Council of India (ASCI).

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/shopclues-800x800.jpg?itok=JMeM8M6r
Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories