GOA: The Day 2 of the ninth edition of GoaFest got bigger and grander, as 190 awards were given away across 9 categories. Alok Nanda & Company and JWT were the only agencies that took home a Grand Pix for design and direct categories respectively.
Take a look at the details of who made it to the top positions in each of the 9 categories…
The Print Craft category received 189 entries of which 27 made it to winners’ list. There were nine jury members for assessing this category. For this category Taproot picked eight Abbys, JWT took away four Abbys and Umbrella design added three Abbys to its kitty.
There were 290 entries for the Outdoor and Ambient, out of which 29 entries stood as clear winners. 10 jury members were on board for this category. JWT got seven Abbys, Taproot added three and FCB Ulka received three Abbys for this category.
For the Design category, agencies sent 188 entries and 25 Abbys were given out. Eight industry veterans judged this category. Alok Nanda & Company and Umbrella Designs won five Abbys each. Taproot got three abbys.
In the Direct category there were 55 entries and 13 winners. While Taproot received three Abbys, JWT, DDB Mudra Group and M&C Saatchi picked two Abbys each. The category was judged by nine jury members.
Branded content received 54 entries. There were 21 winners in this category and had 10 jury members judging it. Madison World received three Abbys, while MTV India, Colors, Viacom 18 Media and PHD India got two Abbys each.
The Promo and Activation category got 102 entries and there were 18 winners. Judged by jury members, JWT and Candid Marketing received three Abbys each. Milestone Brandcom got two Abbys.
PR and Broadcaster which were the newbies in GoaFest got overwhelming response. The Advertising Club and chairman of the Awards Governing Council president Pratap Bose mentioned that the 10 jury member team for the PR category were excited and saw some good pieces of work. In the PR category 24 awards were given away out of the 42 entries received. Adfactors advertising bagged five Abbys.
In Broadcaster category 99 entries were received and 33 winners were declared. Star won 11 awards in this category.