MUMBAI: The countdown to GoaFest 2014 has begun, setting the advertising and media industry aflutter.
On the one hand, there is talk of some creative agencies sending only their key teams to attend the fest while on the other, some biggies have decided to give the event a miss altogether, citing budget constraints, as one of the reasons. In the words of a copy supervisor of a leading creative agency, “I don’t like the fact that the venue has been shifted. It was like a welcome break for all once a year.”
However, as with all other things, this is but one side of the story. There are ripples of excitement among a host of digital, media and outdoor agencies which are really looking forward to participating in the extravaganza. Indiatelevision.com speaks to some of the young, up and coming delegates to understand their expectations from the fest...
The Abby’s which were always considered prestigious by the creative and media fraternity has captured the imagination of digital and outdoor agencies as well. As ibs copy supervisor Karthik Krishnan puts it, GoaFest is a great platform many young professionals (in creative and servicing) to get exposure to the best in business when it comes to the jury and peers. “Ad people are slowly warming up to their international counterparts' attention to digital. This year, in addition to mainline, I'm expecting a lot more attention being given to digital advertising,” adds Krishnan.
Milestone Brandcom account manager Nidhi Kavle feels it’s going to be an exciting experience attending the fest and meeting the cr?me de la cr?me of advertising. “Having chosen advertising as a career, I am looking forward to see the different faces of the industry and get some great insights into what the future of my career in this industry will be like. All the moguls of the ad world are going to be at the fest and to get an opportunity to see them, interact with them, and hear them speak is one that I wouldn’t pass for anything,” says Kavle.
What about CQ?
Sources believe that with the number of entries having gone down and with some agencies dropping out, the competitive quotient (CQ) has dipped. However, the ones attending the fest seem positive.
“On the one hand, the opportunity for the industry's up-and-coming talents to measure up against the Indian behemoths is sort of lost. But on the other hand, the stage is all theirs. It's their event to showcase their very best, in front of the best,” says Krishnan.
Says Kavle, “I believe that the work we see on a daily basis, across the various mediums of communication should be the work that is selected for honours. This is the same work that traverses from one medium to another. Most of the organizers now have already become more process driven. So we are looking forward to another great edition of the fest with lots of new experiences to take home.”
Guess we’ll just have to wait for a week to see who takes away what at the fest...