MAM

Gen-Now upbeat about GoaFest

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/24/goafest.jpg?itok=uBaOi84Q

MUMBAI: The countdown to GoaFest 2014 has begun, setting the advertising and media industry aflutter.

On the one hand, there is talk of some creative agencies sending only their key teams to attend the fest while on the other, some biggies have decided to give the event a miss altogether, citing budget constraints, as one of the reasons. In the words of a copy supervisor of a leading creative agency, “I don’t like the fact that the venue has been shifted. It was like a welcome break for all once a year.”

However, as with all other things, this is but one side of the story. There are ripples of excitement among a host of digital, media and outdoor agencies which are really looking forward to participating in the extravaganza. Indiatelevision.com speaks to some of the young, up and coming delegates to understand their expectations from the fest...

Great Expectations

The Abby’s which were always considered prestigious by the creative and media fraternity has captured the imagination of digital and outdoor agencies as well. As ibs copy supervisor Karthik Krishnan puts it, GoaFest is a great platform many young professionals (in creative and servicing) to get exposure to the best in business when it comes to the jury and peers. “Ad people are slowly warming up to their international counterparts' attention to digital. This year, in addition to mainline, I'm expecting a lot more attention being given to digital advertising,” adds Krishnan. 

Milestone Brandcom account manager Nidhi Kavle feels it’s going to be an exciting experience attending the fest and meeting the cr?me de la cr?me of advertising. “Having chosen advertising as a career, I am looking forward to see the different faces of the industry and get some great insights into what the future of my career in this industry will be like. All the moguls of the ad world are going to be at the fest and to get an opportunity to see them, interact with them, and hear them speak is one that I wouldn’t pass for anything,” says Kavle.

What about CQ?

Sources believe that with the number of entries having gone down and with some agencies dropping out, the competitive quotient (CQ) has dipped. However, the ones attending the fest seem positive.

“On the one hand, the opportunity for the industry's up-and-coming talents to measure up against the Indian behemoths is sort of lost. But on the other hand, the stage is all theirs. It's their event to showcase their very best, in front of the best,” says Krishnan. 

Says Kavle, “I believe that the work we see on a daily basis, across the various mediums of communication should be the work that is selected for honours. This is the same work that traverses from one medium to another. Most of the organizers now have already become more process driven. So we are looking forward to another great edition of the fest with lots of new experiences to take home.”

Guess we’ll just have to wait for a week to see who takes away what at the fest...

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/Kangana.jpg?itok=j-stJGGC
Kangana walks ramp for Birla's new Liva Creme

MUMBAI: Liva Crème, the new age fabric from the Aditya Birla Group, has been launched by Aditya Birla Group chairman Kumar Mangalam Birla. Birla stated, “The ecosystem of our LAPF partners has resulted in also placing India on the global map. We are now a preferred sourcing destination of viscose...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/indian.jpg?itok=f_nObA6q
Google, Microsoft and Reliance may help design rlys ad tech

MUMBAI: Leading global companies such as Google, Microsoft and Reliance may be keen to take part in the Indian Railways project and help design platform screens advertising technology. Railways is putting together a strategy to launch two lakh screens across India, aiming at a revenue Rs 10,000...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/swaccha%20bharat.jpg?itok=P2-XklV-
DAVP needs more funds to publicise govt schemes

NEW DELHI:  An allocation of Rs. 1.232 billion has been made at the budget estimate stage for the Directorate of Advertising and Visual Publicity (DAVP) despite its requirement of Rs 1.8 billion for broad themes like financial inclusion, skilling India for youth led development, Swachh Bharat,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/velocity.jpg?itok=NHLTjtv_
Viacom Velocity: 68% millennials trust online pals more than news or govt

Viacom Velocity, the in-house branded content agency within the Marketing & Partner Solutions group, has released findings from a study exploring how popular culture is shaped as lines between brands, celebrities, fans, and mass media have faded. The research is the basis of Velocity’s original...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/universala.jpg?itok=vPYjGYgb
DD invites short films on Govt schemes, 'DAVP producers' preferred

Doordarshan has invited proposals from experienced producers for five Hindi documentaries on five different programmes of the incumbent government.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Shantanu_Purandare-Chris_Ezekiel_0.jpg?itok=TbwVzRc_
Creative Virtual bags Queen’s Awards for Enterprise: Innovation

MUMBAI: Creative Virtual, a global leader in customer and employee engagement, knowledge management and self-service solutions, is the winner of the Queen’s Awards for Enterprise: Innovation 2017. The Queen’s Awards for Enterprise is the UK’s most prestigious business award for British companies....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/sahil%20%281%29.jpg?itok=f7NRCUYe
iCubesWire wins Central Park’s digital marketing mandate

After a multi-agency pitch, iCubesWire recently bagged the title of digital agency on records for Central Park, an ultra-luxury realty brand providing luxury residential spaces in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/airtel%20%281%29.jpg?itok=D5dwsHmF
Airtel ties up with Baahubali 2 for special experience

Bharti Airtel and ‘Baahubali 2 – The Conclusion’ has tied up to roll out special products for the fans of the forthcoming epic mythological film.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Earth%20day_0.jpg?itok=rBUa8X_k
Youth drive #Breathe clean air campaign

MUMBAI: To address the alarming air pollution in the capital, city’s youngsters have organised ‘#Breathe’ - a 12 day clean air campaign in New Delhi on the occasion of Earth Day, observed on 22 April.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories