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First edition of Kyoorius Advertising Awards in association with D&AD announces its call for entries

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MUMBAI: Kyoorius together with D&AD, today announced the call for entries for the First edition of the Kyoorious Advertising Awards to be held in association with D&AD. D&AD, with its over 50 years of experience, brings its online systems, process and machinery into managing the Kyoorius Advertising Awards jury sessions.

The categories for this year include: Press Advertising, Outdoor Advertising, Film Advertising, Radio Advertising, Direct Marketing and Activation, Integrated, Art Direction, Craft for Advertising, Film Advertising Craft.

These entries will be judged by creative experts and industry stalwarts from across the globe, including names like Rosie Arnold - Deputy Executive Creative Director, BBH, as Jury Foreman, accompanied by Graham Kelly - Regional Executive Creative Director, Isobar, and Woon Siew Hoh - Regional Executive Creative Director, Hakuhodo. From India, jury members include Abhijit Avasthi - Executive Creative Director, Ogilvy & Mather, Agnello Dias - Chairman & Co-Founder, TapRoot India, Sonal Dabral – Chairman and CCD - DDB Mudra Group and Senthil Kumar - National Creative Director, JWT, and to name few.

The winners and the nominations will feature in a specially produced Kyoorius Advertising Annual book, 7500 copies of which will find its way to the desk of senior marketing and brand managers across 3500 corporates apart from agencies themselves — providing an unmatched source of creative encouragement. The category winners will take home the prestigious Blue Elephant and the Black Elephant will go to the best of show.

Both D&AD and Kyoorius are committed to stimulate the creative industry and the surplus from the proceeds will be ploughed back into the YOUNG BLOOD PROGRAM via Kyoorius FYIDay’s in association with D&AD.

The entries shall close on 21st April, 2014.

Rajesh Kejriwal, Founder CEO Kyoorius commented, “After an fruitful partnership with D&AD last year coupled with an overwhelming response from the industry for the Kyoorius Design Awards last year, we are all set to widen the award categories to include advertising and digital - we hope to make this platform bigger year after year. ”

Tim Lindsay, CEO D&AD, further added, “Innovation and Merit has always been the primary motive for D&AD. Sharing the same objective as Kyoorius, we hope to inspire Indian professionals and encourage them to innovate brilliance year after year. “

For more information, log on to awards.kyoorius.com for more information.

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