MUMBAI: Eureka Mobile a leading live engagement platform on mobile brings another first in the form of video on mobile. Mobile has now become the first screen,but watching videos on the mobile screen is an excruciatingly painful experience. The user spends a lot of time waiting for buffering and for a data connection. Which is where Eureka’s technology team, in its constant endeavor to innovate, has launched an exciting asset, VIDEO on Tap. No more waiting ….no need for an active data connection at the time of watching the video, all one has to do is just tap the mobile screen and enjoy the VIDEO without any buffering and interruptions.

With the increase in watching video content online amongst many Indians on their smart phones and PC, the Indian video advertising market is expected to more than double this year, according to IAMAI estimates.  In 2013-14, the market was $55 million and the latest IAMAI estimates put the 2014-15 numbers at $115 million. Globally, the video advertising market was estimated to be $4.15 billion in 2013, according to eMarketer.

From a brand point of view it will help to target both the B2C and B2B audience. In the case of B2C the advertiser can target their audience any time anywhere with precision. While for B2B audience it can reach both the internal and external stakeholders with relevant messages to stay connected and engage with them constantly.

According to Ganapathy Viswanathan, Senior Vice President, Eureka Mobile Advertising, VIDEO on Tap is one of its kind. “We have addressed some of the major challenges a viewer faces while viewing video on mobile. Our primary objective was to delight the customer with great viewing experience, which we have successfully attainedand we have also received some excellent reviewsand feedback from many of the prospective advertisers. We are now in talks with several brands to leverage our platform and engage live with the audience on the go.”

Eureka is a leading engagement platform on the Mobile. We leverage the idle screen of the smartphone to send out precise marketing communication to the opt-in audience. With Mobile fast becoming the Screen of choice, Eureka provides the advertisers an opportunity to reach out to their target audience in the intimacy of their mobile devices at the time of their choosing. Eureka's proprietary technology provides advertisers an opportunity for guaranteed engagement with the audience and the analytics engine is able to track the life-cycle of the copy served to the opt-in audience.