Eureka Mobile to launch Video on Mobile

MUMBAI: Eureka Mobile a leading live engagement platform on mobile brings another first in the form of video on mobile. Mobile has now become the first screen,but watching videos on the mobile screen is an excruciatingly painful experience. The user spends a lot of time waiting for buffering and for a data connection. Which is where Eureka’s technology team, in its constant endeavor to innovate, has launched an exciting asset, VIDEO on Tap. No more waiting ….no need for an active data connection at the time of watching the video, all one has to do is just tap the mobile screen and enjoy the VIDEO without any buffering and interruptions.

With the increase in watching video content online amongst many Indians on their smart phones and PC, the Indian video advertising market is expected to more than double this year, according to IAMAI estimates.  In 2013-14, the market was $55 million and the latest IAMAI estimates put the 2014-15 numbers at $115 million. Globally, the video advertising market was estimated to be $4.15 billion in 2013, according to eMarketer.

From a brand point of view it will help to target both the B2C and B2B audience. In the case of B2C the advertiser can target their audience any time anywhere with precision. While for B2B audience it can reach both the internal and external stakeholders with relevant messages to stay connected and engage with them constantly.

According to Ganapathy Viswanathan, Senior Vice President, Eureka Mobile Advertising, VIDEO on Tap is one of its kind. “We have addressed some of the major challenges a viewer faces while viewing video on mobile. Our primary objective was to delight the customer with great viewing experience, which we have successfully attainedand we have also received some excellent reviewsand feedback from many of the prospective advertisers. We are now in talks with several brands to leverage our platform and engage live with the audience on the go.”

Eureka is a leading engagement platform on the Mobile. We leverage the idle screen of the smartphone to send out precise marketing communication to the opt-in audience. With Mobile fast becoming the Screen of choice, Eureka provides the advertisers an opportunity to reach out to their target audience in the intimacy of their mobile devices at the time of their choosing. Eureka's proprietary technology provides advertisers an opportunity for guaranteed engagement with the audience and the analytics engine is able to track the life-cycle of the copy served to the opt-in audience.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories