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EasyFix forays into Mumbai and Bangalore markets

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MUMBAI: EasyFix, a one-call repair and maintenance provider, has expanded its operations with its launch in new markets, namely, Mumbai and Bangalore. The offices will be in Sakinaka and BTM Layout, respectively, to attain maximum penetration.

After showcasing a successful run in the Delhi NCR market, EasyFix is now looking at expansion. With plans to establish itself pan India in the near future setting up base in Mumbai and Bangalore is only the beginning. 

The initial investment made by EasyFix in each city is Rs 10 lakh, which is being invested in infrastructure, marketing and acquiring a new team.

EasyFix co-founder and CEO Shaifali Agarwal said, “Our strategy is to have the best people on board and create best service experience for the end consumer. I am looking at building a very strong team with like-minded people. People, who have the passion to do something in life and are smart enough to do or get done, any kind of job. We are glad to have proven our mettle Delhi NCR and thus, now, we have decided to replicate the same model PAN India. We will maintain the same quality standards and ensure our services are warmly accepted in all markets with same customer satisfaction score as in Delhi.”

EasyFix has finished their first round of hiring in their Mumbai and Bangalore offices. The intent behind the hiring mix is to strengthen the backend. The mix primarily comprises customer solutions team, operations manager, services quality desk and servicemen network development team. 

Once EasyFix establishes a foothold in Mumbai and Bangalore, it will slowly penetrate the top 10 metros. Each unit is set to become self-sustaining within a short span of three months.

The company also plans to enhance investments on new product development and research and design initiatives in order to develop modern and sophisticated products.

Talking about the business and growth, Thiagarajan said that Blue Star is eyeing to triple the share of inverter ACs in its room air conditioner sales by 2015 as the company is underpinning its hopes on increasing preference for energy efficiency products among the buyers and falling prices of inverter ACs.

Thiagarajan also said that the room AC business was a strong focus area for the company and it would be the primary growth driver of its revenues in the coming years. “We have been encouraged by the growth in market share in this business despite the strong presence of global brands. So we have decided to invest in R&D, manufacturing and marketing to boost room AC business,” he added.

Thiagarajan further said that countries like Japan and China are moving towards inverter ACs to help save power consumption. The company plans to sell 3.4 lakh units of ACs by 2015-16 of which seven per cent would be inverter.

Last year the room air-conditioners industry grew by 10 per cent in volume terms and in value terms it was 19 per cent.

Thiagarajan also said that the company is likely to finalize a manufacturing location by July or September next fiscal as it is looking to expand its manufacturing base. “We have a capacity to manufacture four lakh AC units at present,” he concluded.

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