'Digital marketers need to be more confident:' Digital Marketer Awards

MUMBAI: For the first time, India’s top digital marketers came under one roof to appreciate and uphold the brilliant work that their peers are doing exclusively on the digital front. Put together by Moneycontrol and IAMAI, the maiden Digital Marketing Awards saw a healthy turnover of CMOs, executives and creatives from various sectors in the industry.

Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin set the tone of the awards function with his address to the audience. “Digital marketers should get confident,” he said, adding, “We must move on from convincing others and ourselves about the imminent digital future with quotes, studies and results. If someone isn’t convinced already, leave them be. They will soon follow after.”

Staying true to the medium that the show was vouching for, attendees were requested to tweet about the event with #DMAwards, with a live Twitter feed visible to all on the monitor.

Network18 group board of director Rohit Bansal was the Keynote Speaker at the award ceremony and shared his views on the future of digital marketing where new trends were being introduced every day.

On the difficulty in categorising the entries, jury and Mahindra Holidays & Resort India CMO Deepali Nair shared that the first edition of the awards was definitely a learning experience and based on the results and feedback the jury is considering to club or separate a few categories. “When deciding on how many categories to have it is always a debate as to what to club and what not to. After we got the entries, there was a bit of learning on how to categorise the digital campaigns. You may see one or two more categories next year because in clubbing some categories, we saw some entries losing out. Some brands are restricted by virtue of their categories and hence we are thinking of separating them. A category like Travel and Hospitality is vast and there is a lot of good work, so each deserve their own category for the awards,” Nair said.

Conversely, she added, “In several awards we have seen bank, insurance and mutual funds as separate categories. But when you think of financial services and what they are doing on the digital front in their digital brand communication, I feel that is a category we can club together.”

Speaking on the occasion, Moneycontrol COO Rubeena Singh said, “Brands have started investing a lot of money in digital marketing, which is significantly growing every single day. We at Moneycontrol have also taken path breaking initiatives to reach out to the youth through this medium. Being the face of India’s digital growth story, we feel there couldn’t have been a better opportunity for us to recognise the leaders in the digital marketing industry today.”

The awards come at a crucial juncture when the industry upgrades itself to the changing times and not only churn out serious digital work but have yardsticks and standards to compare and appreciate the trends setters.

The winners, who took away the Digital Marketing Awards are as follows:

• Karthi Marshan, Kotak- Digital Marketer of the Year, Banking/ Insurance

• Gaurav Suri, UTI mutual fund - Digital Marketer of the Year, Mutual Fund / Broking

• Naveen Kukreja, Policy Bazar - Digital Marketer of the Year, ECommerce / Online Classified

• Manmeet Vohra, Starbucks - Digital Marketer of the Year, Travel /Hospitality

• Bedraj Tripathy, Godrej Interio- Digital Marketer of the Year, FMCG / Consumer Durable

• Aparna Lal, Microsoft - Digital Marketer of the Year, IT / ITES

• Karan Sarin, One Plus - Digital Marketer of the Year, Mobile Service/Hardware

• Reema Kundnani, Oberoi Realty - Digital Marketer of the Year, Real Estate

• Amit Tiwari, Philips - Digital Marketer of the Year, Healthcare

• Virat Khullar, Renault - Digital Marketer of the Year, Automobile

Latest Reads
ABBY Awards 2018 announces jury chairs

MUMBAI:  After announcing the master jury for the creative category, the eminent ABBY Awards that recognises and rewards excellence across advertising, marketing and media has now announced the illustrious jury chairs for the media, broadcaster, publisher, branded content & entertainment,...

MAM Marketing MAM
WATConsult & TOTAL join hands to launch Ride for Legends

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, the digital and social media agency from Dentsu Aegis Network India, has taken a step forward to launch an initiative to salute unsung legends of the country.

MAM Media and Advertising Ad Campaigns
Bajaj Finserv new ad drives awareness around insurance

MUMBAI: Bajaj Finserv has launched a TVC campaign to drive awareness around width of products offered through its lending, life insurance and general insurance arm. The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution...

MAM Media and Advertising Ad Campaigns
Fossil assigns media mandate to Carat

Fossil Group, a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, has roped in Carat as its media agency.

MAM Media and Advertising Account
Google Pay launched in US, UK; Tez gets new features

MUMBAI: Google is attempting to become a hit in the vast payment space as well. After launching Google Tez in India a while ago, it has come up with a system to rival the world – Google Pay. It comes elements of Android Pay (a Google product) and Google Wallet. The Android app is free to download...

MAM Marketing MAM
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign...

MAM Media and Advertising Ad Campaigns
Performics.Resultrix bags digital mandate for NIIT

NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India.

MAM Media and Advertising Account
FIHL hands media mandate to Carat India

Franchise India Holdings (FIHL) has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency.

MAM Media and Advertising Account
Madhusudan Gopalan becomes MD, CEO of P&G India

P&G India has announced Madhusudan Gopalan as the company's new managing director and CEO. He will take charge on 1 April 2018.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories