Digital India is CASBAA India Forum 2016's theme

MUMBAI: On March 22 CASBAA will host local and international speakers at the India Forum 2016, its annual discussion panel. The speakers will focus on the fast-evolving Indian broadcasting industry in the advent of the Digital India initiative.

"The Government of India's Digital India initiative has brought about a revolution in the country's economy and has ushered in a plethora of opportunities for sectors to drive the overall digital revolution in India,” said  CASBAA CEO Christopher Slaughter. “We see that digital content in India is at an inflection point and the nation is at the top of digital and high-definition (HD) adoption. Further, we have observed that the content creators and broadcasters are increasingly evaluating new media and content delivery alternatives and are planning significant capital expenditure to upgrade their infrastructure in the coming years."

This year, corporate partners for the CASBAA India Forum 2016 include SES (Supporting Sponsor), AsiaSat, Diagnal, Eutelsat, MEASAT, Verimatrix, Videocon d2h and WWE Network (Sponsors).

“Digital India – The Four Phases of Cable Enlightenment” is this year’s theme for the CASBAA India Forum 2016. A diverse roster of expert speakers will discuss India’s continued growth, including such topics as digitization challenges, security aspects, Indian OTT industry, advertising trends in Digital India, impact of digital advertising on traditional media, satellite industry in India among others.

Several industry experts are expected to attend this event.   Trai chairman R.S. Sharma is expected to deliver the opening keynote address.  The inaugural address will be made by MIB Special Secretary J S Mathur and the industry keynote address will be delivered by  Tata Sky MD and CEO Harit Nagpal (Industry Keynote). Others attending the event include TRAi's  Principal Advisor, Broadcast & Cable S K Gupta,  MIB Joint Secretary -Broadcasting R. Jaya, APT Satellite sales director for Indian and Middle East Thomas Antony ,   AsiaSat CEO William Wade,  BBC Global News COO Naveen Jhunjhunwala,  Disney India Media Networks vice president Nikhil Gandhi, Eutelsat UK MD  Nicholas Daly,  Google India Industry director   Nitin Bawankule,  Hathway CEO Jagdish Kumar, Media, Hinduja Group CEO Anthony D'Silva, Intelsat India country manager Gaurav Kharod, MEASAT CEO Paul Brown-Kenyon, MEC South Asia managing director T. Gangadhar and  Viacom18 Digital Ventures COO Gaurav Gandhi.  

Latest Reads
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories