DDB MudraMax-Experiential creates signature bat for LG

MUMBAI: DDB MudraMax- Experiential has created a signature bat for LG, which is the official sponsor of the ICC World Cup 2015. 

In a bid to rejig the kindling zeal of cricket amongst the Indians, a gigantic bat was created for cricket lovers to write their wishes for their favorite teams. 

Further the bat was installed at strategic locations across Hyderabad, Mumbai, Delhi, Gurgaon and Noida along with the ICC World Cup Cricket Trophy, which was kept on display for spectators.

The bat pulled in the audience with its sheer size and gave them an opportunity to send personal good wishes and messages to their favourite team. The original World Cup trophy being on display brought back the nostalgia of winning the World Cup last time and geared up the audience to cheer India to win it back this year.

The Mumbai location for the bat campaign experienced footfalls of over 50,000 audiences. More than 2,500 people signed on the bat and wished their team. The zeal multiplied with the presence of famous Indian cricketer Virendra Sehwag who addressed his fans at Gurgaon and Noida. 

LG Electronics India head-corporate marketing Niladri Datta said, “We are extremely proud to be the official global partners of ICC for all these years and to be a part of 2015's biggest sporting spectacle, the ICC Cricket World Cup 2015. With this activity, LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favorite team.”

DDB MudraMax president Mandeep Malhotra added, “Cricket still remains the one unified religion of our country. Making the signature bat for seeking well wishes for the teams across the country was a brilliant idea, requiring operational excellence. We are glad that our campaign garnered lot of awareness and buzz right before the World Cup 2015. I believe that this campaign was quite instrumental to set the momentum rolling for the cricket season.”

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