MAM

Dainik Bhaskar launches edition in Patna

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/01/20/DB-Corp1_0.jpg?itok=K5KKmdzF

MUMBAI: DB Corp Limited (DBCL), one of India?s leading print media companies and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar and Divya Marathi today announced the highly successful launch of Dainik Bhaskar?s new edition from Patna, Bihar. With this launch, DB Corp Ltd now publishes 8 newspapers with 67 editions across 14 states across India, strengthening its position as India?s largest print media company. With the launch of Dainik Bhaskar in Bihar, the media conglomerate has stormed Patna city with its awe-inspiring and impressive presence reinforced by a well strategized marketing and sales campaign that has once again proved its exceptional execution strength. Even in the presence of other formidable competitive news dailies, the people of Patna have whole heartedly embraced the publication?s offerings with rave reviews of the product that has made very deep positive first impressions with new readers, all of which have contributed to another landmark launch success story.

Commenting on Dainik Bhaskar?s successful Bihar foray Mr. Sudhir Agarwal, Managing Director, DB Corp Limited, ?We are thrilled and excited with a tremendous start to the new year and an overwhelming response to our launch in Bihar. This was truly an exciting challenge in a region with formidable peers. We have been studying the Bihar market for long which has a literacy rate of 64%. In line with our market identification criteria; we sensed and explored the opportunity in Patna that revealed impressive demographic features and high market potential - being the 15th most developed city in India as per GDP, high per capita consumption, and a key agricultural hub with rapid infrastructure growth. It is also the 5th fastest growing city in India and the 21st in the world. 

Our intensive on-ground study exposed an exciting prospect where we could establish a leadership position and create a marked impact in terms of readership and circulation. Once again the results have reiterated our execution capabilities, meticulous pre survey planning and thorough pre-launch strategies until seamless final roll-out. We unveiled our marketing campaign with bolder creative outdoor branding and a firm goal of igniting the Bhaskar brand in Bihar. Our product has already achieved wide acceptance and we are delighted that Dainik Bhaskar has emerged as a product with very powerful, unbiased content appealing to diverse readership categories. We are committed to making it the most preferred vehicle to participate in and look forward to actively participating in the region?s socio-economic progress.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/money.jpg?itok=7KNzWnjT
Matrimony.com bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, Matrimony.com recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/mar.jpg?itok=jNxxH45I
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/RIVERS.jpg?itok=TaXS7yhM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/team_1.jpg?itok=AN_y8HiE
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/wat_0.jpg?itok=kCLmmIa3
WATConsult bags Domino’s India’s digital media mandate

WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino’s.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/main.jpg?itok=8YOhQkDh
Ad industry calls for regulatory body to monitor plagiarism

Creativity sometimes takes inspiration from past creatives but what if it is an entirely copied one? Plagiarism (or inspiration), is a never-ending burning issue in the advertising world. A little similarity can be overlooked but complete knockoffs are just astonishing.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Vikram_Sakhuja.jpg?itok=3BfvSeUm
MRUC appoints Vikram Sakhuja as chairman of IRS tech committee

MRUC has appointed Madison Media Group CEO and OOH Vikram Sakhuja as chairman of the IRS Technical Committee (TechCom). Sakhuja will replace DDB Mudra Group executive director NP Sathyamurthy whose term comes to an end.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Kiran_Khalap.jpg?itok=y7y4Qxq5
Chlorophyll launches offerings to bridge brand creation and execution gap

End-to-end brand consultancy Chlorophyll has launched new offerings on Independence Day, as it enters its 20th year. Chlorophyll co-founder and MD Kiran Khalap said, “As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Okinawa_Autotech.jpg?itok=ZvPnWN_g
Okinawa Autotech launches Facebook campaign #FreedomFromFuel

The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India’s fastest growing and most disruptive e-automobile manufacturer is striving...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories