MAM

Convergence India opens on Digital India theme with 434 exhibitors from 29 countries

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/01/20/Untitled-1_1.jpg?itok=oW_YbzkC

NEW DELHI: India has emerged as one of the most promising markets for IT and Telecommunications companies with government initiatives such as Digital India and Make in India propelling growth and encouraging major tech companies like Facebook, Microsoft and Google, who are preparing to serve the Indian rural market.

This was the general view of speakers at the inauguration of the 24th Convergence India Expo, which opened in the capital today with 434 exhibitors from 29 countries.

Speakers said India is in the midst of a digital revolution, and the government has unveiled new policies and regulations to accelerate the adoption of ICT in key economic and strategic sectors to increase India’s competitiveness and productivity.

Bharti Enterprises vice chairman Akhil Gupta said, “The Indian ICT sector has entered an exciting growth phase led by the proliferation of digital media and technologies. With over one billion mobile connections, the country’s transformation into a digital economy will be driven by mobile broadband, which will help hundreds of millions of Indians benefit by connecting to the internet. The industry remains committed to the Government’s Digital India vision.”

CII National Committee on Telecom & Broadband chairman Kiran Karnik, who was moderating the inaugural conference session on Digital India, added, “The panellists comprised eminent names who bought a unique and different perspective on the various issues involved. The result was an excellent session, which provided many insights and useful suggestions.”

Keynote speaker at the Convergence India forum, former Secretary in the Government and former Telecom Regulatory Authority of India (TRAI) chairman Pradip Baijal said, “Today’s India and Indians want to be informed and connected 24x7, hence mobile broadband. India has very poor fixed-line tele-density and fixed broadband density. Of seven billion mobiles in the world, 3.5 billion have been converted to mobile broadband. In India, less than 10 per cent of mobiles have been converted to mobile broadband. This needs correction, and I hope the conference will deliberate on this."

Exhibitions India Group chairman Prem Behl, who conceived the Convergence India Expo, said, “Our endeavour is to bring to the forefront an extraordinary platform, which is informative, thought provoking and empowers both government and industry stakeholders to meet the challenges of the future.”

Participating exhibitors include: Appear TV, Cisco Systems, Elemental Technologies, Ericsson, NAGRA, RiverSilica, SanDisk India and Telenor, among others, who are using the Convergence India platform to showcase cutting-edge technologies and innovations.

Apart from the exhibition arena, concurrent conference sessions are being held in two separate halls with prominent government officials, industry leaders, technocrats, academia, media, etc.

Eminent speakers included TRAI chairman R S Sharma; Kiran Karnik; Broadcom India MD Rajiv Kapur; Cisco India and SAARC managing director - service provider business Sanjay Kaul; Telenor India CEO Sharad Mehrotra; ICA National president Pankaj Mohindroo; Bharti Infratel MD and CEO Devender Singh Rawat; and Viom Networks CEO Syed Safawi, amongst others.

Organised by the Exhibitions India Group, the Expo is supported by the Department of Electronics and Information Technology, Ministry of Communications & Information Technology and Ministry of Information and Broadcasting.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/radio.jpg?itok=vX0DetRO
Radio City makes us experience Mumbai

Radio City has created a campaign that makes us experience a city even with eyes shut. The film Taxi Driver, is based on this emotion. To make this idea more experiential, the thought will be adapted in print, on-air, digital and on-ground.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/chetak.jpg?itok=OUBEhd8c
MP Birla Chetak Cement's new TVC is truly Rajasthani

MP Birla Chetak Cement has rolled out a new TVC conceptualised by Ogilvy Kolkata and produced by Conversation Films.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/hitachi.jpg?itok=tt7zTGTO
Hitachi's new automated service platform

Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service delivery platform Hawkeye 3.0, which aims at enabling organisations to increase productivity and efficiency. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/ads_0.jpg?itok=cITprp4R
The ins and outs of femvertising

MUMBAI: How many times have you come across ads that seek to empower women and ask them to take on the world (at times by using their product)? The general tendency of advertising in the seventies and the eighties was to objectify women in order to fascinate the ‘male audience’ to buy their...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories