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Chitralekha adds seven new marketing categories in Watch Awards

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NEW DELHI: Seven marketing categories have been included in the sixth edition of the annual Watch Awards this year. Hosted by the Chitralekha Group, the Watch World Awards 2015 will be held on 9 October at the Westin Gurgaon.

 

The event will see top-end luxury watch brands vying for the coveted awards in multiple categories.

 

The marketing awards include Best Campaigns in Print and TV, Best Use of Ambient Media, Best Boutique, Best Organised Event and Best Integrated Marketing Campaign. This year sees the introduction of a new marketing category, Best use of Social Media, which will reward brands with most effective and innovative social media strategy.

 

Filmmaker Apoorva Lakhia was a member of the four-member jury that judged the product category. Senior marketing & business transformation specialist (automotive & retail) Nitish Tipnis judged the marketing category.

 

Elaborating on the sixth edition of Watch World Awards, Chitralekha Group president and publisher Mitrajit Bhattacharya said, “Watch World Awards has gathered a stature, which the watch industry looks forward to. With each edition, the list of marquee brands has grown up reiterating the significance of the unique platform we have created. Most importantly the awards have been able to touch the right chord with the watch brands and watch lover. Like earlier years, this year too we have put up an incredible jury hailing from watch-making, design, sports, collaborative art and marketing. The sixth edition is going to be exciting enough as we have received a remarkable response from top-notch watch brands.”

 

Expected attendees include Bollywood actors Yami Gautam, Nimrat Kaur and Pallavi Sharda amongst others.

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