MUMBAI: Of the seven Indian entries shortlisted in Film Craft and Brand Content & Entertainment Lions four are of JWT India’s Nike campaign.
Titled ‘Make every yard count’ has been qualified for the finals in these categories. The campaign has also been shortlisted in the Film Lions category under two subcategories - Editing and Sound Design.
In the Branded Content & Entertainment Lions category Lowe and Partner’s work for HUL has been shortlisted. ‘Kan Khajura Tesan’ was an effort to reach out to the media dark areas. It has also been shortlisted in the Integrated Lions category. The entry has already bagged a Gold in the Mobile Lions category.
McCann Worldgroup’s ‘Share My Dabba’ campaign which has grabbed two Silver Lions in the Direct Lions has made it to the Titanium category shortlist.
The work was for Happy Life Welfare with the help of Dabbawala Foundation and aimed to feed street kids grabbed the attention of not only India’s Human Resource Minister but also inspired many other lunch services to take the initiative forward.
India currently has 22 Lions in its kitty.
However, as Cannes Lions 2014 nears to the closure, will India’s entries add to the final wining tally? We will have to wait and watch.