MAM

Cannes Lions 2014: Indian agencies bring home 27 metals

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/23/cannes_logo_0.png?itok=AbcasvfB

MUMBAI: The last day of the 61st edition of Cannes Lions saw JWT India grabbing a total of four Lions. With this the agency made its way to lead the Indian score chart in this edition of Cannes Lions.

The agency won a silver Lion for Nike Cricket’s ‘Make Every Yard Count’ campaign in the Film Craft and two silver Lions in the ‘Branded Content & Entertainment’ category. This particular work by JWT also fetched a bronze in the film category. 

Lowe & Partner’s HUL campaign titled ‘Kaan Khajura Tesan’ received a bronze Lion in the ‘Branded Content & Entertainment’ category.

With seven Lions in its kitty, McCann has grabbed the second spot, while O&M with its six Lions came third.

In the Young Lions competition for marketers, the Indian team from Hindustan Unilever bagged a silver metal. No Indian entry won the Titanium and Integrated Lions.

Though this year the number of Lions won by Indian agencies have dropped but discussions around a few Indian campaigns such as ‘Google Reunion,’ HUL’s ‘Kaan Khajura Tesan’ and few others made a significant impression in front of the global creative fraternity.

While this year, India bagged 27 Lions, last year it had won 33.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/ashish.jpg?itok=1O7fzDPf
This cricket season, programmatic advertising goes to bat for brands

With the ICC Cricket World Cup just around the corner and IPL kicking off, the cricket fever is upon us.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/bhuvan_0.jpg?itok=WuhKRa4A
Bhuvan Bam trying to change endorsement model with his brand associations

The simple narrative of the marketing world is undergoing a drastic transformation right from storylines to faces.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/himanshu.jpg?itok=EXIgBrrM
Traditional & digital agencies to merge in future: Grapes Digital’s Himanshu Arya

For a first-generation entrepreneur trying to make it big in the digital marketing space with no professional training in the subject, Grapes Digital founder Himanshu Arya is a pleasant anomaly.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/bhuvan.jpg?itok=KsZN3PP5
The First ever brand ambassador of arctic fox is none other than Bhuvan Bam

Arctic Fox, Backpack brand has appointed Bhuvan Bam of BB Ki Vines as their very first brand ambassador.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/wpp.jpg?itok=X77DFeCV
WPP named world’s most effective communications company for the eighth successive year

WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tatastel.jpg?itok=arbDW3yp
Tata Steel’s structural hollow steel brand ‘Tata Structura’ is now a Superbrand

Tata Structura, the premium structural hollow steel product brand widely used in building homes, industrial and infrastructure projects, has been accorded the Superbrand status after being validated by consumers and industry in the most recent survey by the Superbrands organisation.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/budwiser.jpg?itok=LYltvNnP
Budweiser experiences’ ‘be a king’ campaign empowers individuals to challenge stereotypes and seize opportunity

Budweiser Experiences recently launched their campaign– ‘Be A King’, a powerful narrative that bolsters individuals to seize their opportunity to shine, brought to life by three inspirational protagonists – Divine (India’s leading hip hop artist), Siri Narayan (an acclaimed rapper) and Mokshada...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/bihar.jpg?itok=WBiXPV6E
Bihar bytes launches a digital campaign #biharsunnonahidekho

#biharsunnonahidekho is an initiative taken by Bihar bytes, a website which is dedicated towards promoting tourism of Bihar across the world.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/parijat.jpg?itok=U8Q0TQ9y
Consumer Confidence shows major recovery in April 2019, ascends by 9.9 percentage points: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,shows major gains and recovery in April 2019, leaps significantly by 9.9 percentage points.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories