MAM

Zomato acquires Feeding India to work on food safety

Zomato will fund the entire salaries of the team and some core initiatives

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/09/zomato.jpg?itok=MXwctMGz

MUMBAI: Restaurant search and discovery service provider Zomato has acquired Feeding India, a not-for-profit organisation that serves food to the underprivileged in the country. The latter will remain a non-profit entity while Zomato will fund the entire salaries of the team and some core initiatives, including the development of ‘Feedi.ng’ app.

Zomato will also revamp the Feeding India website, and in the spirit of transparency, will be publishing quarterly financials. It is aiming to get the first Feeding Global – Financial Transparency Report, out by October 2019.

As shared by Zomato founder and CEO Deepinder Goyal in a blog post the firms have been working together for the past six months and were closely associated during the Odisha floods as well. “Within these 6 months of working together, we’ve been able to unlock the massive potential that comes with our reach and scale. In December of 2018, Feeding India distributed 78,300 monthly meals to the underprivileged. That figure has now skyrocketed to over 1.1 million meals a month.”

He further wrote, “Similarly, the number of cities Feeding India is active in has risen from 65 to 82. The number of Hunger Heroes (volunteers at Feeding India) has grown from 8,500 to 21,500.”

Zomato has earlier been associated with several other organisations, for the cause of food safety, including Robin Hood Army and Akshaya Patra Foundation.

“We have now begun a new, and a more concrete chapter around serving the underserved by acquiring Feeding India. It is an important step for us, as both organisations share a common dream of ending hunger and food wastage — not just in India, but globally," he added.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/rakshita.jpg?itok=FZugce8b
Bobble AI on-boards Dr Rakshita Shharma as VP Human Capital

MUMBAI: Bobble AI, a leading tech startup, that is empowering the Next Billion Indians by making their communication personalized, expressive and smarter, welcomes Dr Rakshita Shharma on board as their Vice President, Human Capital. This move comes as a part of Bobble AI's efforts to continue to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/sonymax.jpg?itok=z8a6pNP3
Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

Sony MAX, India’s leading premiere Hindi movie channel from Sony Pictures Networks India (SPN), has created a benchmark by becoming the only channel across genres, to sustain a long-standing leadership stint for 148 weeks in a row.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/kpop.jpg?itok=yKhea5fy
K-POP Finally in India to Thrill Millennials

MUMBAI: One Take Media Co. (OTMC) is happy to announce their new content offering - K POP. They have more than 700+ songs in its library and approx. 60 episodes of K POP Music series. And OTMC is keen to expand their library even further

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/lavin.jpg?itok=tr-uNf9b
Chimp&z Inc retains the spartan poker’s digital mandate third year in a row

MUMBAI: Chimp&z Worldwide LLP announces its retainer hat-trick by one of the leading online poker gaming portals in India, SpartanPoker.Com! As per the new mandate, the Mumbai office of Chimp&z Inc will continue their digital and content duties for the brand and will also be working on the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/shadi.jpg?itok=rjLqG15K
Shaadi.com launches campaign to celebrate 60 lakh success stories

MUMBAI: Shaadi.com, The matchmaking site, launched a brand new campaign that celebrates ‘60 lakh Success Stories’. With this campaign Shaadi.com aims to further cement its position as a market leader in the online matchmaking space.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/Wellman.jpg?itok=8Lo9r3hk
Wellman gets boutique ad agency The Bougainvillea Co.to spearhead creative mandate in India

MUMBAI: Boutique ad agency, The Bougainvillea Co. has bagged the concept, communication, creative and digital strategy whilst the Green Bark Consulting Co brought to the table the right mix for the go-to-market strategy through activation & sales; to launch Wellman in the Indian market., The...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/watcha.jpg?itok=OESDdU3S
Switch Media launches sophisticated encoding tool watcha for its powerful MediaHQ product suite

MUMBAI: Switch Media, a world leader in online video technology has launched Watcha, a key new feature for its product suite, MediaHQ, which was unveiled at NAB this year. The Watcha tool provides broadcasters and content owners with a solution that automatically highlights and reports issues...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/Manan_Jain.jpg?itok=H33I61Ct
POPxo expects heightened competition for ad revenue in regional content in 5 years

Started a few years ago from a small working space in Delhi’s Hauz Khas, POPxo is the one-stop destination for millennial women looking for questions to their answers related to beauty, healthcare, relationships, and everything that concerns their world.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/vikas.jpg?itok=eFVnxTVx
HUL’s Vikas Gupta joins Flipkart as head of marketing

MUMBAI: Former Hindustan Unilever general manager Vikas Gupta has reportedly joined Flipkart as head of marketing. A media report quoted Flipkart group chief corporate affairs officer Rajneesh Kumar saying, “Vikas is joining Flipkart after a long, successful stint in Unilever where he has worked in...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories