MAM

Xiaomi India holds first ever PatchWall Binge Awards

Showcases most watched content in 2018 from Mi TVs’ PatchWall

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/04/mi.jpg?itok=QLfoSJME

MUMBAI: Xiaomi, India’s number 1 smartphone and smart TV brand, today announced its first PatchWall Binge Awards 2018. Rolling out a number of exciting categories, the new award initiative explores a rich variety of content offered on Mi TVs’ PatchWall, and highlights some of the most loved movies, shows and music videos by Indian viewers in the year 2018.

The PatchWall Binge Awards showcase 13 different categories such as the most popular Bollywood film, Popular International Film, popular TV Show in Hindi, popular Reality TV Series, Most Trending Content in 2018 and many more. These new awards also analyse and shed light upon content consumption patterns of Indian consumers on Mi TVs’ PatchWall, and what deeply connects with them.

The PatchWall Binge Awards were conducted from 15 to 23 December 2018, which included a combination of PatchWall content consumption analysis from over a million Mi TVs, and voting polls across the brand’s social media platforms, Mi community, as well as on PatchWall wherein votes were casted by Mi Fans and viewers for their favourite series, movies and music.

Furthermore, the brand aims to recognize the efforts of its content partners whose platforms feature the most popular content in the award categories. Following are the award winners of PatchWall Binge Awards 2018:

Presenting some of the most popular entertainment content featured in 15+ languages, Xiaomi’s Patchwall powered Mi TVs offer 700,000+ hours of content across the largest library of Video-On-Demand providers. PatchWall is Xiaomi’s own interface specially designed for India, bringing together more than 14 different content partners, both local and global, Some of the top content partners are Hotstar, Eros Now, Hungama Play, SonyLIV, Voot, ALT Balaji, Sun NXT and many more.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/spykar.jpg?itok=eTmNxItK
Spykar GYM JNS announces Talwalkars as official gym partner

After launching the unique GYM JNS, jeans for the gym, Spykar now has become the first-ever denim brand to have an official gym partner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/p.jpg?itok=d1GjovqF
Main Bhi Chowkidaar campaign behind landslide victory : Buzzoka's report

Buzzoka, India’s most disruptive influencer marketing company that launched the Digital India Report Card last month, predicted the 2019 election win for BJP and foresaw Main Bhi Chowkidaar Campaign as a key differentiator.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/aamir-khan-itv.jpg?itok=cTaZuS6r
Aamir Khan features in Walkaroo’s #BeRestless campaign by Lowe Lintas

Distinctive footwear brand, Walkaroo – from the stable of U4ic (Euphoric) International, a VKC group company has released its latest marketing campaign. With a unique concept and differentiated content, targeted primarily towards the youth, the company plans to create a niche in the Indian footwear...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/safari.jpg?itok=lM2-xjd6
Safari Bags urges everyone to travel ‘differently’

Safari Bags has launched its first PAN-India brand communication campaign, created by Ogilvy Mumbai.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/goldmedal.jpg?itok=66MhctZm
Goldmedal Electricals launches brand mascot ‘The Wireman’

Goldmedal Electricals has launched its brand mascot - ‘The Wireman’, for its wires and cables segment.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/cinepolis.jpg?itok=klHSeH1K
Cinépolis launches Bollywood-inspired campaign

Cinépolis, India’s international movie theatre circuit has launched a new campaign, highlighting its focus on customer service.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/fortune.jpg?itok=g5AyHfXD
Fortune pays tribute to mothers with inspiring ad campaign

On the occasion of Mother’s Day, Fortune, which has the largest portfolio of brands in the edible oils and foods segment, launched a heart-warming and thought provoking digital film to remind us the important lessons we learnt in our lives, which were shared and passed down to us by our mothers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/chef.jpg?itok=QFQjBMjK
'Maa Ki Baat' - a heartfelt heirloom recipe show, viewed through a modern lens by chef Ranveer Brar

Reviving the magic that every mother creates in the confines of her small regional kitchen, India's favorite cook, culinary connoisseur and TV Host Ranveer Brar is gearing up for his newest digital series "Maa Ki Baat", an heirloom YouTube show that will bring forth the secret, legendary recipes...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/snickers.jpg?itok=NjMlVufX
Snickers new campaign pranks MS Dhoni followers with a ‘hungry decision’

In the run-up to the Men’s Cricket World Cup 2019, chocolate brand Snickers teamed up with its brand ambassador and cricketer MS Dhoni for an interesting social media campaign based around its global philosophy of ‘You Are Not You When You’re Hungry’.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories