MAM

Wham! Mobiles announces Chris Gayle as brand Ambassador

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/02/chris%20gayle.JPG?itok=APfyHr59

BENGALURU:  Indian handset manufacturer, Wham! Mobiles, has announced West Indian and IPL Royal Challengers Bangalore (RCB) cricketer Chris Gayle as its brand ambassador.

The association at present will be for a year, but Wham Infocom (Wham) managing director Subhash Chandra L says that it would probably be extended for further periods. Chris Gayle will be endorsing the entire range of smart phones, feature phones and tabs for Wham! in India.

Wham! was launched by Sangeetha Mobiles which has been in the mobile retail business for the past 18 years. The company says that with this move, Wham! makes its pitch at the national level - offering cutting edge mobiles at affordable prices with a big star to endorse it for greater impact.  For the young generation, who demands a handset packed with many features that’s also easy on the pocket, they can easily relate to Chris Gayle with his power performance on the field just as Wham!

Chandra says, ““We are thrilled to unleash the famous ‘Gayle Storm’ on our customers. We couldn’t find a better connect to our brand than Chris. Wham! is an all-rounder just like our brand ambassador Chris Gayle, providing the ever evolving Indian customers with the latest innovation, the finest features and the most stylish products at an affordable price. Chris Gayle is the perfect embodiment of what Wham! is all about. We are proud to be associated with the all-rounder.”

 “We are working on a media plan on how to use Gayle effectively. Quite obviously, television, print and outdoor as well as social media and youtube, digital media would all be a part of those plans. We have no option but to burn money on branding to make our presence felt and to grow our revenues from Rs 60 crore in the last fiscal to about Rs.250-300 crore in this one,” reveals Chandra.

 “We are on the verge of finalising the creative agency, and would probably announce this in a couple of days’ time. The main contenders are Beehive Communications and Bengaluru based People along with a couple of other agencies. Beehive has worked with us for our parent company Sangeetha Mobiles in the past. We have been buying media through different agencies, as well as directly. We have a different agency for television, another one for outdoor and another one for print for Sangeetha Mobiles,” adds Chandra.

Wham! has launched 32 models in the market at an attractive price range of Rs 999 to Rs 14,999, within one year. “Our products have been received very well by our Indian customers in 11 states. We aim to expand our presence nationally. With this partnership, we look forward to bringing both the all-rounders – Wham! and Chris Gayle – on the national platform for better delivery and a power-packed performance,” concludes Chandra.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/wb%20%281%29.jpg?itok=x1f_fgND
O&M recreates beauty of Tagore land

The film created by Ogilvy Kolkata for Bengal Tourism traces the journey of a young girl who has come to attend a wedding and decides to explore Bengal. Through the course of her visit, she realises that in Bengal, she is never really far from home. Her wanderlust has led her into the sweetest part...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/Arshan%20Saha-800x800.jpg?itok=dtACgE7u
Xaxis names Arshan Saha APAC president

MUMBAI: Xaxis the world’s largest programmatic media and technology platform, today announced the promotion of ArshanSaha to President, Asia Pacific (APAC). Saha was previously Vice President, South and Southeast Asia. As one of the founding members of Xaxis APAC, Saha helped established offices in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/tripti%20%281%29.jpg?itok=eV92OYYD
VML appoints Venkatagiri Rao as creative head

Global digital marketing agency VML has announced the appointment of Venkatagiri Rao as Creative Head - India, as part of a significant step to solidify its creative capabilities. In his new role, Venkat will spearhead the office’s creative practice, which continues to form the foundation for the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/akhil%20%281%29.jpg?itok=j0PzdXlj
BankBazaar.com partners with Experian

BankBazaar.com, India’s leading financial marketplace, has announced its tie-up with credit bureau Experian to offer free credit monitoring service to customers, giving them a much better understanding of their financial footprints. Experian Credit Information Company of India Private Limited...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Sonya-Sahni.jpg?itok=ZsNZItAs
Digital communication: Indepay hires Indigo iStrat

MUMBAI: Indepay Networks, the privilege prepaid card issuer and the pioneer of branch-less banking, has hired Indigo iStrat, Leo Burnett India’s digital wing, to manage digital activities after a multi-agency pitch.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/story%20%281%29.jpg?itok=VIElq1RO
Dentsu stories create HarperCollins books

HarperCollins India is celebrating 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled 'Journeys Never End’ exchanges hands through the film. Dentsu One, HarperCollins joined hands to create this beautiful film...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/asci%20%281%29_0.jpg?itok=UZWVPhZn
AYUSH-ASCI to regulate advertisements

Progressing with the impetus towards supporting co-regulation in advertising, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has signed an MoU partnering with the Advertising Standards Council of India (ASCI).

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/shopclues-800x800.jpg?itok=JMeM8M6r
Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories