Waves audio launches Nx Head Tracker via Kickstarter Campaign

MUMBAI: Earlier this year, Waves Audio announced Nx, a groundbreaking software technology that applies panoramic audio imaging to stereo headphones, opening the door to applications in virtual reality, augmented reality, 3D mixing and much more. Waves Nx lets users hear the same natural depth, natural reflections, and panoramic imaging heard from speakers in a physical room, but on headphones. With Waves Nx, music, movies and games are heard in a revolutionary way as they take on a new dimension of immersive 3D reality – and it all happens inside the headphones you already own. Waves has decided to put significant R&D emphasis on Nx to further develop the technology. Now Waves is reaching out to the audio community to get involved via a Kickstarter campaign beginning June 22. Kickstarter is a way for audio enthusiasts to grab an early stake in this revolutionary set of tools.

Waves is the recipient of a Technical GRAMMY® Award and the world-leading developer of audio DSP technologies. For over two decades, Waves has pioneered the development of psychoacoustic signal processing algorithms that leverage cutting-edge knowledge of human hearing and perception in order to radically improve perceived sound quality.

The perception of spatial sound is a complex phenomenon. It combines the interactions between acoustic sound waves and a room or space, the interaction between the sound waves and the physical movement of our head and ears, the reaction of our middle and inner ear and the audio nerve, and finally our brain's cognition and interpretation of the acoustic landscape.

The perception of sound over headphones is a completely different experience. Waves Nx bridges the gap by recreating, on headphones, the same auditory cues that reach our ears in the real world. One of the ways it does this is by tracking the user's head position and positioning the sound in the user's headphones to match the way the user would hear it in the real world. Waves Nx tracks the actual movements of the user's head, rendering the slightest nuances that create a real, dynamic and variable sensory experience – appropriately positioning the audio in the left and right headphones to simulate movement through a three-dimensional audio space.

Recently, Waves successfully launched the first product in the Nx family – the Nx Virtual Mix Room plugin, a "virtual monitoring" tool that recreates on headphones the ideal acoustics of a high-end mix room, allowing audio professionals to make better mixing and recording decisions on headphones. Since its release, the Nx Virtual Mix Room plugin has won unanimous acclaim. The next Nx tool coming to market (expected release in September) is the Nx Head Tracker, a small Bluetooth device that latches on to any pair of headphones, tracks the user's head movements, and communicates with the Nx software. The Nx Head Tracker can be used together with the Nx Virtual Mix Room plugin, or with the soon-to-be-released Waves Nx application, which will allow all consumers to experience 3D audio on their computers and mobile devices. With the help of the audio community via the Kickstarter campaign, Waves will expand its development of Nx, with the goal of heightening the senses and changing the way we all hear the world.

Latest Reads
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM
WATConsult asks 'WAT's your Big Idea?'

WATConsult has launched of one of its kind ideation competition for colleges across the country - WAT’s your Big Idea (#WYBI).

MAM Media and Advertising Digital Agencies
iProspect campaign features Olympians

iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and...

MAM Media and Advertising Digital Agencies
'Baahubali' forays into licensing with 'Black White Orange'; targets Rs 25 cr in retail sales

The brand is targeting 20-25 crore of retail sales alone from their merchandising & licensing revenue

MAM Media and Advertising Media Agencies
Google renovates AdSense UI for publishers with Material Design

Google's ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant recently announced.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories