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Vodafone launches global design store

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MUMBAI: Vodafone has launched a global design store in Kanpur. It is a one-stop-shop with exclusive service counters on 4G, M-Pesa, Vodafone Red & Self Service Kiosk. It provides live and engaging experience of Vodafone’s wide variety of products & services.

The store's core services include:

• 4G Zone: 4G Zone offers customers an interactive experience to explore and discover a world of data services on the mobile phone.

• Vodafone Red Zone: An all-in-one, integrated, worry-free solution, exclusively for postpaid retail and enterprise customers

• Self Service Kiosk: A facility, where customers can drop by to pay their bills or recharge their plans with any amount at any given point in time

• M-Pesa Zone: Convenient service to transfer money across geographies and make payments.

• Zoo Zoo Merchandise: Customers can choose from a wide range of merchandise such as Vodafone Zoo Zoo dolls, mugs etc from the Take me Home section.

• Go Post-Paid Zone: Get instant post-paid connections activated through KYC.

With the increasing use of smart phones, mobile internet and new technologies, the customer is evolving at a fast pace. To provide this customer with an interactive, convenient and satisfactory service experience, Vodafone India introduced its Global Design Store in Kanpur.

Customers will be offered an array of services through special designated zones such as 4G Zone to discover and experience mobile internet, Vodafone Red Zone; - all-in one post-paid service, m-pesa Zone a unique mobile money transfer service, Self Service Kiosk; a facility for bill payment and recharge service, Vodafone Red Box; to enable customers to transfer content from an existing handset to a new age smart phone for free.

Vodafone India business head - Uttar Pradesh (East), Nipun Sharma, said, “The consumer has always been at the heart of everything we do. Vodafone is at the forefront to introduce innovative concepts, products and services that enrich the lives of our customers. Hence, keeping in mind the trend of increasing smart phone penetration and mobile internet usage, we have taken an innovative approach in retail design. The Global Design Store with an easy and simple design, welcoming and engaging staff will provide a one-stop shop experience platform for our customers.”

The new Vodafone Global Design Store retail concept is designed and equipped to be warm and customer friendly, to meet the evolving needs and expectations of the customers. The store offers live and engaging retail experience of Vodafone’s wide range of products and services. This store has been specifically adapted and customized after testing and validating a full suite of customer insights, which are relevant to customer needs in India.

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