MAM

×

Vodafone brings back the Pug in AR

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/17/voda.jpg?itok=blSLStU8

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

Lending an entirely unique experience to complement the nail biting match, were the adorable Vodafone Pugs in ‘augmented’ avatar. This was the first time that augmented reality was seen on live TV in India.

The idea was to seamlessly integrate the new data strong network campaign, being championed by the most loved brand icon, Cheeka - the Pug, with Vodafone Premier Badminton League.

Vodafone India executive vice president of marketing Siddharth Banerjee says, “The finale of the Vodafone Premier Badminton League presented an opportunity for Vodafone India to highlight the newly launched 360 degree Data Strong Network campaign message to our audiences. We wanted to make our campaign ideas bigger and better, by extending this larger than life experience to television viewers – perhaps a first for any Indian brand. The iconic Vodafone Pug, now back with a pack of pugs, brings alive our proposition that the Vodafone network is getting stronger every hour to deliver a ‘Data Strong Network’.”

Consistent with its commitment of keeping over 211 million customers in India confidently connected 24x7, Vodafone showcased its promise of a more robust, data strong network in an evocative yet simple manner. A specially created augmented enclosure drew the attention of match viewers and television audiences alike, with an army of Pugs coming on the court and interacting with the commentators.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/criteo.png?itok=qohS1t_U
YouTube helps 83.3% Indians to discover new brands: Criteo Research

MUMBAI: The online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and it is focused on innovation, research and development, making it one of the leading e-commerce markets in the world. Advertising and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/dentsu.jpg?itok=LUFafxdV
Dentsu India ropes in Asheesh Malhotra to head Mumbai division

MUMBAI: As part of its strategic intent to bolster operations, Dentsu India has roped in Asheesh Malhotra to head its Mumbai office. He will report to Dentsu India CEO Simi Sabhaney.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/Bharat_Puri-Piyush_Pandey.jpg?itok=OJJVfvG-
Fevicol to spend Rs 20 crore on first leg of 60th anniversary campaign

Marking its 60th anniversary in the Indian industry, adhesive brand Fevicol, from the house of Pidilite, is going to launch a new mega campaign capturing its bonding qualities. The 90-second-long campaign is not only going to be the longest by Fevicol ever, but will probably be the first campaign...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/ten_people.jpg?itok=yjz0hz-n
ASICS announces the launch of their campaign 'Ten People, Ten Colors'

MUMBAI: A runner’s journey starts even before he sets out on the run; be it an early morning runner or a late-night runner, each runner has a different story to narrate. With each passing day they slowly and steadily set new benchmarks for themselves. To support a runner’s journey, ASICS has...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/dailly_hunt.jpg?itok=vGDJqXNi
Dailyhunt launches fun, quirky new benefits campaign targeting youth

Bengaluru: Dailyhunt , India’s #1 local content discovery platform, recently announced its new multimedia campaign, ‘#DailyhuntHaiNa’. The campaign reaches out to the millennials across Bharat, through fresh, young and quirky videos using humor to connect with them to highlight core benefits of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/true-balads.jpg?itok=ySiRHnSF
Attractive deals and discounts galore at True Balance commerce platform to mark our 73rd Independence Day

New Delhi: True balance in app commerce portal has announced great deals and offers to mark 73rd Independence Day. The sale kicked off on August 1st, 2019 and will run through the month of August. The initial days has seen a lot of traction and good engagement from consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Anngad-Mnchnda.jpg?itok=Uwf_Lb3r
Chimp&z Inc retains Playgard Condoms’ digital mandate

Mumbai: Playgard Condoms owned by one of India’s largest pharmaceutical companies Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing agency as its digital partner for the second year in a row. As per the announcement, Chimp&z Inc will not only be working on...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/seema_kadam.jpg?itok=VjHHBlBY
Los Angeles Tourism appoints first-ever regional director for India market

Mumbai: Los Angeles Tourism & Convention Board (Los Angeles Tourism) is deepening its foothold in the India Market with the appointment of Ms. Seema Kadam as it’s first-ever Regional Director, India. In 2018, Los Angeles welcomed 130,000 visitors from India, an increase of 5.1% year-over-year...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/popox.jpg?itok=qzwqWFmW
POPxo expands its fashion line by launching T-shirt collection

MUMBAI: POPxo, India's largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels....

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories