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Vivel unveils inspiring video on #BossWomen

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MUMBAI: Unstoppable ambition and signature styles is what defines these non-conformists who aren’t deterred by gender stereotypes. Meet the #BossWomen who have blazed their own trails to the very top. 

Vivel unveils an inspiring video series which explores their remarkable journey to shatter the glass ceiling in business. Their fearless pursuit of their dreams and the courage to say Ab Samjhauta Nahin brings to bear the indomitable spirit that continuously strives to encourage women to make their own choices.

Jagran Group president Apurva Purohit underscores how women need to change. It is the woman who has to make the choice to be the protagonist, the victim or the bystander of her own story! Your Story founder and chief editor Shradha Sharma points that women easily love everyone around them but forget to love themselves and in the process ignore their own dreams and desires and settle for a life of compromises. Shradha’s message to all parents - “Love your girls for being girls.”

ITC Infotech MD & CEO Sushma Rajagopalan urges parents to ignite a sense of ambition in a girl child right from a very young age. It is important to treat both small and big ambitions alike.

Shardul Amarchand Mangaldas managing partner Pallavi Shroff stresses that the most important thing for a woman is to believe in herself that she is capable, competent and can do whatever she wants to do.

Apollo Hospitals executive vice-chairperson Shobana Kamineni believes that a woman will always be faced with a multiplicity of choices but most of the decisions will be based on others. Thinking about yourself sometimes actually is good for everyone.

The personal and professional journey of these industry stalwarts is a true inspiration. #BossWomen encourages women to stop compromising on their dreams and ambitions and help in raising a generation that lives and breathes Ab Samjhauta Nahin!

Vivel Ab Samjhauta Nahin is a women’s campaign to crusade against time worn mind sets that tend to stereotype. It seeks to enable self-belief and self-reliance and thereby empower women to live fuller lives. Vivel not only celebrates a woman's power, but also actively stands for her right to an equal life.

https://www.facebook.com/ITCVivel/videos/1359403174081397/

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