Viber India to help young footballers

MUMBAI: With FIFA fever gripping the world, Viber India has initiated a corporate social responsibility (CSR) activity to support a home grown football team. 

Every conversation made through Viber India contributes to the campaign titled ‘Vibe The Goal’ that will support the girls of the YUWA football team in Jharkand.

Founded in 2009, Yuwa is a girls’ football programs in India, with 250 players. The Yuwa Foundation uses football as a platform to combat child marriage and human trafficking in the poorest of communities in Jharkhand.

Through this activity Viber is giving its users a change to be a part of a movement to ensure there are football equipments and education facilities for these girls who have succeeded at the national and international levels.

The campaign is conceptualised and executed by FoxyMoron.

“Viber India aimed to engage with their target audience interested in football. The idea is to leverage the football madness that has taken over everyone. With India nowhere close to participating in the World Cup, it only seemed fitting to have the youth identify with an Indian team through an emotional yet inspiring message,” said FoxyMoron business head – north Akshay Gurnani.

The inspiring story of girls of the YUWA football is encapsulated in a short digital film. The campaign was launched on 17 June. The film has received over 2.9 Lakh views., so far.

Click here to watch the film:

The campaigned has garnered 18.6 million impressions on Twitter with 24,300 tweets generated in support of the #VibeTheGoal initiative and close to 9.5 lakh fans have engaged on Facebook.

“Viber is proud to partner with YUWA team. Through our association with YUWA we are aiming to generate maximum awareness about the NGO which has championed the social cause of combating issues such as child marriage and human trafficking in India. Everyone can be a part of the conversation on Viber to support the team. Every message exchanged on Viber will go a long way in contributing towards uplifting the social and economic conditions for these girls who have earned great reputation for India at national and international levels,” mentioned Viber country head Anubhav Nayyar.

Through every conversation happening on Viber various monetary levels of contributions will be displayed on a meter on the campaign microsite which is also an aggregator of the support the girls are receiving.

YUWA India founder Franz Gastler said, “Society teaches girls to fit in. Yuwa coaches girls to stand out.  In Jharkhand, 6 in 10 girls drop out of school and become child brides. Yuwa is using football and education to combat child marriage, illiteracy and human trafficking.  We are thrilled to join hands with Viber India to build support for Yuwa's programs and a center of excellence to educate, nourish and sustain the girls of Yuwa.  Join the cause, make some noise.”

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories