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Urban Ladder aims to touch emotional chords with ad film

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NEW DELHI: Furniture and home d?cor company Urban Ladder has made a unique film, which brings the essence of unified Indian families while publicising its own products.

The short film titled ?The Homecoming? captures the journey of a couple?s decision to move into their son?s home, when the son and his wife make them feel at home with thoughtful changes in the house. The film is conceptualised and filmed by Boring Brands.

The 7.16 minute long film opens with the son (Amit Sadh) talking to his mother (Pyumori Mehta) on the phone to plan their Diwali visit, and also insists that his parents should move in with his family. When the couple arrives, the father (Piyush Mishra) looks hesitant and uncomfortable in the son?s house since it?s very different from his home. The son and daughter-in-law (Tapsee Pannu) understand his discomfort and do a complete makeover of the room with thoughtful changes.

The couple is surprised by this effort and in this emotional moment make a decision to move in with their son and his family.

?At Urban Ladder, we strongly believe that a beautiful home is not just created with good looking furniture, but with a lot of thought that make spaces comfortable and cozy for everyday living. Our everyday routine revolves around those favourite spaces in our home which complete our day ? tea on the swing, newspaper on a lounge chair or the bookshelf that stacks our everyday reads. In this film, we have tried to capture how small but thoughtful changes can make a house a home and bring people together,? said Urban Ladder VP ? marketing Nikhil Ramaprakash.

Boring Brands co-founder and CEO Anshul Sushil said, ?The festive season always sees an influx of TV commercials and content aiming to attract shoppers. The idea with this was to poignantly bring out the notion that family ties go beyond festivals. It is a celebration of human relationships and behaviour that audiences will instantly warm to. Urban Ladder as a brand resonates the sentiment that a home is built not by furniture and d?cor but by the family that lives in it and that is the driving message of this film.?

The film has been directed by Vinay Jaiswal of Kreative Wings Studio.

Mishra, who features in this film said, ?The beauty of this film lies in its simplicity. It celebrates relationships set in the backdrop of Diwali festival and brings out the coming together of a family. For someone who has been in the industry for so long, it is heartening to see young brands create unique content and I feel lucky to have been a part of this effort by Urban Ladder.?

Link to the film ?  Urban Ladder | The Homecoming | A Short Film 

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