MAM

Unilever threatens to pull the plug on digital advertising

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/13/Unilever800_1.jpg?itok=N4ALC0HN

MUMBAI: International major FMCG player Unilever has threatened Facebook and Google that it will withdraw its advertising on the social media platforms if they fail to remove content that creates division in society and promotes hate.

The biggest multinational player said in a conference held at California that, “As one of the largest advertisers in the world, we cannot have an environment where our consumers don’t trust what they see online.”

Unilever’s stern step comes while technology and social media companies are facing major criticism for failing to protect children and to erase fake news, hate speech and extremism.

Unilever chief marketing officer Keith Weed said at the conference that the brand cannot continue to prop up a digital supply chain that delivers over a quarter of their advertising to consumers – which at times is little better than a swamp in terms of its transparency.

While mentioning that such messages are toxic for the society and only take us backward, Weed added, “Fake news, sexism, toxic content aimed at children, terrorists spreading hate messages are all a part of internet now and we have ended up with a million miles from where we thought it would take us.”

He goes on to add, “It is in the digital media industry’s interest to listen and act on this. Before viewers stop viewing, advertisers stop advertising and publishers stop publishing.”

A third of the company’s advertising spend is on the digital medium today and Unilever has decided to cut down on the 3000 ad agencies it uses globally and further cutting costs by making 30 per cent fewer ads. Unilever has promised to boost more ‘responsible content’ that will tackle concerns like gender stereotypes. It will only work with digital networks that agree to use industry standards of ad metrics and improve consumer experience. Discussions with Facebook, Google, Twitter, Amazon and SnapChat are already on.

Facebook and Google are said to account for nearly three-quarters of the total digital advertising in the US. Last year Procter & Gamble (P&G) issued a similar warning before cutting $100 million of its digital ad spend without any negative impact on sales.

On the other hand, in the UK, Facebook and Google have more than 60 per cent of digital advertising and 90 per cent of all new digital spending.

A move like this could adversely impact the digital industry and major advertising agency’s revenue.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Priyanka-Mehra-%281%29.jpg?itok=FaeCYDZB
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/avvtar.jpg?itok=yW-DNlBn
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/filmfare.jpg?itok=ZwF_8YbS
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/qatar.jpg?itok=rzs0Cjxw
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Niine-period.jpg?itok=_Lihx2B4
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/ipsos.jpg?itok=AxDkIzZx
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/kanta.jpg?itok=QLnHVlZY
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/blender.jpg?itok=B1_TuSiS
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/MS_Dhoni-Orient_Electric.jpg?itok=3itdCHDp
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories