MAM

Understanding the design industry in India

Design is not just an art-form, it is a global language and about solving problems.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/25/Design_Idea.jpg?itok=3xj92oOF

MUMBAI: Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

Design can make or break a brand’s strategy. Clients often expect design teams to be able to interpret their brand’s strategy but don’t really believe that designs are capable of creating a staggering effect. Maybe that’s why they hold back from investing on a great design team.

Design is to business what evolution is to nature: it helps companies to change and survive. With digital revolution, shorter attention span of the audience and shortening life cycles, brands need to break through with increased dimension and vitality.

However, technology, consulting and financial companies are taking note of design and acquiring design agencies at an unprecedented rate. Albeit design being huge in the western world, it has only started to catch up in the world’s fastest growing economy, India. Back here, clients are now opening up to have a conversation about design, its importance for the brand and how it can help them in connecting with Gen Z. One such design and digital agency in India that’s helping shape up the design industry is, The Minimalist. Founded in 2015 and run by two alumni from IIT Bombay, the agency has worked for Coca-Cola, Minute Maid drink, Flyrobe, ICICI, Airtel, Xiaomi among others.

Contrary to how most business for advertising or media agencies comes from retainer clients, design agencies can only work on project basis. Once the agency has created a design for a brand, it tends to work/maintain it in-house thereafter.

But what are the key things to look at while rebranding or creating a design across all mediums - UI/UX, web interfaces, products, etc.? The Minimalist co-founder Chirag Gander lists down his key pointers:

•    Brands need to have design guidelines as per recent trend. They have to keep up with the changing trend.

•    The logo/design should be scalable. The design and logo should be made in such a way that it fits into a mobile screen as well as a desktop screen without pixelating or give different user experience.

•    Identity should appeal to target audience. The revamped brand identity should resonate with the brand’s core target audience.

•    Brands should be very consistent. They need to regularly monitor the design and change it if and when required.

Gander says, “It was difficult earlier but clients have now started to appreciate design. Though design was considered a first world thing, its everywhere you see now.”

Brands should not underestimate the value of a good design for their business and promotion as good design is not optional but critical for success. Whether a viewer is looking at a brochure, website, graphic or the full brand identity, if the design is not professional, a brand may loose the reputation that it has worked so hard to build.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/iaa-president.jpg?itok=afZQZnh1
Punit Goenka elected​ President of IAA India Chapter

Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises Ltd (ZEEL) was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 24th September 2018 in Mumbai.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/Be-Younique-collats.jpg?itok=wceRjQJ5
John Players celebrates the power of individuality with the launch of its latest AW'18 collection

Celebrating the spirit of today’s youth which is playful, fashionable and cool, John Players – ITC’s popular youth fashion apparel brand, unveiled its latest Autumn Winter’18 Collection in stores today.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/JWT5.jpg?itok=K21SjOYk
JWT elevates Tista Sen and Priya Shivakumar

MUMBAI: J Walter Thompson's (JWT) Tista Sen has been elevated as the regional creative director of India with the additional responsibility of JWT Sri Lanka. Sen is currently national creative director (NCD) at the agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/Tanmay-Mohanty.jpg?itok=EymaE5O9
Zenith wins the domestic mandate of Welspun India

Zenith has bagged the media duties of Welspun India’s domestic business. Welspun Group is one of India’s fastest growing conglomerates with a net worth of $2.3 billion. The business was won following a rigorous multi-agency pitch. The mandate includes media investment and strategic partnership...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/Evara.jpg?itok=vM0F8gv6
PGI's New Campaign celebrates the #DaughtersOfToday

Society is constantly evolving and progressing. The expectations we have of each other, the way we relate to one another, we find often ourselves in a state of evolution. At the centre of this is the daughter of today. She’s modern, independent and strong-willed, who in her own unique way, will...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/harish.jpg?itok=hc_JjLLn
NeoNiche appoints Harish Iyer as Head: Content Strategy

NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/dell.jpg?itok=k8FoXizx
Dell launches new campaign ahead of festive season

Dell India has launched its latest campaign, just as the festive season kicks off.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/mullen.jpg?itok=yvTz29Z0
SBI Life emphasises on happier responsibilities to celebrating life

MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products. The 360 degree campaign targets millennials across multiple platforms including TV,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/VERTOZ.jpg?itok=9-_W8rSx
Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories