MAM

Uber Lite launched in India & other developing nations

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/13/uber.jpg?itok=OZssUGDA

MUMBAI: India is Uber’s most crucial market in Asia! Earlier this year, Uber sold its business in Southeast Asia to local rival Grab.

Now, to tap the consumers in India and other ‘developing' nations, the ride-sharing app has announced the launch of a lighter version of its app, Uber Lite. Lite will be a simple version of the rider app that saves space, works on any network. Currently, it is only compatible with Android phones, which the majority of the app’s target audience uses.

The app will feature only entry-level specifications and low internet speeds. 

Uber Lite is launching first in India, but the company will roll it out in other emerging markets in the future.The app will be initially available in Delhi, Jaipur, and Hyderabad. 

Uber Lite is less than 5MB to download, as compared to the regular Uber app’s 181.4MB size and will come with a 300-millisecond response time, where the booking process is fast even in low connectivity.

Uber Lite will also have in-built existing features like in-app support and the ability to share  trip with friends and family.

Uber Lite was designed to make booking rides easier and quicker in spotty connectivity and slower than average internet speeds, on basic Android phones, and for people with limited data plans. Uber Lite guides users through the request experience by detecting their current location, so minimal typing is required. If it can’t detect your location because of GPS or network issues, it will surface popular pickup points nearby from you to choose from.

To keep the app light and fast, maps in Uber Lite are optional, but available with just a tap if you want them. Going forward Uber will also include the option to request a ride even when offline. 

The lite app looks like a great add-on for users who still have a smartphone with 2G or slow speed connections. In January this year, Ola launched its Lite app that takes only 1MB of download space and offers a stripped down version of its designs and features.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/deepak.jpg?itok=IWgDUqLQ
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/kohler.jpg?itok=P3hs3AZh
Kohler partners Manchester United for shirt branding

Kohler, a lifestyle brand based in Wisconsin USA, has recently agreed to a global partnership with Manchester United. The brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/publicis.jpg?itok=rE2zXaab
Publicis Beehive bags creative duties of Club Factory

Publicis Beehive, the full ad service from Publicis Worldwide, has bagged the creative mandate of Club Factory.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/PrettySecrets.jpg?itok=GT2l0ZQr
PrettySecrets accelerates growth with Myntra

Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong. The brand has recently tied up with Myntra to be a part of Myntra’s Brands Accelerator Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/alia.jpg?itok=DIZLORbc
Alia Bhatt to endorse Sunfeast Dark Fantasy

Sunfeast Dark Fantasy aspires to take its business to new heights on the back of its association with Alia Bhatt.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/iaa.jpg?itok=9og3SEWT
IAA kick starts mentorship plan for women

International Advertising Association (IAA) brings up a specialised mentorship program for women which will help them to progress and also empower them to climb the corporate ladder by giving them the right guidance and mentorship by industry leaders.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/tham.jpg?itok=XZiKBHZI
Ogilvy terminates worldwide CCO Tham Khai Meng

Over the last six months, a handful of agency leaders have lost their jobs due to misconduct.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/intex.jpg?itok=63aXAhqf
Life Dekho Thoda Extra with India’s Most Affordable Full View Smart Phone Range from Intex - The INFIE 33 & INFIE 3

After enjoying Dual Selfie camera phones, it’s time for Life Dekho Thoda Extra, as Intex Technologies launches a big & beautiful surprise for consumers with a new range of 18:9 display FULL VIEW smart phones.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/rishika.jpg?itok=UEFW2tub
Eros Digital's Rishika Lulla Singh bags women leadership award

Eros Digital CEO Rishika Lulla Singh has bagged an award for her proven leadership in the industry.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories