MAM

Thums Up to launch in South West Asia by March 2018

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/07/thum_0.jpg?itok=t2VhWVlN

MUMBAI: Coca-Cola India announced the launch of its largest selling cola brand, Thums Up in South West Asia (SWA) including Bangladesh, Nepal, Bhutan and Sri Lanka this summer. Thums Up believes in a unique expression of masculinity that challenges us to believe that "heroism is a choice."

?Coca-Cola India is accelerating forward towards becoming a total beverage company by broadening its product portfolio and entering new product categories in India," said The Coca-Cola India and Southwest Asia president T Krishnakumar. ?We are taking key steps towards making India the fifth largest market for Coca-Cola company globally by giving the consumers more beverage choices. The launch of Thums Up in SWA market is a key milestone towards speeding the brand?s journey to become the first home-grown billion-dollar beverage brand.?

Coca-Cola India recently launched Thums Up Charged, the first-ever variant of the brand to celebrate 40 successful years of Thums Up in India. Thums Up Charged is the result of Coca-Cola?s steadfast commitment to innovation and offering more beverage choices to its consumers. Continuing with the same Toofani image, Thums Up ?Charged? contains the strong taste and offers extra Thunder to the consumers.

As the new Thums Up Charged makes it way to shelves across India, Coca-Cola India launched a new campaign ? #TakeCharge featuring ever-energetic actor and Thums Up brand ambassador - Ranveer Singh and the Tollywood superstar and brand ambassador ? Mahesh Babu in South India. The company has rolled out a series of initiatives including consumer-led engagement campaigns along with exciting marketing campaigns with its brand ambassadors through digital, social, traditional, and outdoor media channels.

Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993. 

Thums Up is on a journey towards becoming the first $1 billion Cola beverage brand from India by 2020.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/signpost_1.jpg?itok=cu9GGOG1
Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi

Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday,...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/ptretty.jpg?itok=NFjlGmRT
PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

Women have come a long way in terms of lingerie; once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/yes.jpg?itok=NOIa-CXa
S Yesudas launches Y&A Transformation

S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/aegon.jpg?itok=or6dS9q8
AEGON Life Insurance launches video series campaign

MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/wat.jpg?itok=58eoDB8C
Artemis Hospitals, WATConsult highlight the importance of pledging organs

Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/gold.jpg?itok=L3yRKJeg
BookMyShow releases ad for I-day release ‘Gold’

BookMyShow has launched an ad celebrating Independence Day with Akshay Kumar starrer Gold which covers Balbir Singh’s triumphant journey that helped India to win the first ever gold medal for hockey at the Olympics.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/asian_0.jpg?itok=zeFO0r2y
Qatar Airways is the Prestige Partner and Official Airline of the 18th Asian Games Jakarta Palembang 2018

Qatar Airways is proud to announce that it is the Prestige Partner and Official Airline of the 18th Asian Games Jakarta Palembang 2018, taking place in Jakarta and Palembang, Indonesia, from 18 August until 2 September 2018. The highly-anticipated sporting event will bring athletes from 45...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/sejal.jpg?itok=xIkqe1mi
Publicis Media Exchange appoints Sejal Shah as managing partner and head

Publicis Media India today announced Sejal Shah as managing partner and head of Publicis Media Exchange (PMX - Mainline) which is the central investment practice of PM.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/Malaysian_tourism.jpg?itok=6IDY8-7p
Post flight MH370 fiasco, Malaysian tourism faces uphill battle

“Malaysia, truly Asia!” Or is it? What was once the hottest vacation destinations is now not so popular. All because of the disappearance of Malaysian airline MH370 in 2014. The country’s tourism, which was once booming with international tourists, has now taken a hit as tourists have been avoiding...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories