MAM

Tata Motors to spend more than Rs 20 crore on Vista Tech & Nano Twist

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/01/21/tata%20pic.jpg?itok=S9h-ZYXO

BENGALURU: Tata Motors has announced a nation-wide launch of the new Vista VX Tech (Vista Tech) in Bengaluru today.

This comes in after the announcement of the launch of the New Nano Twist made by the company a few days ago. The campaign including TVC, print, online and outdoor in select cities is already underway for it, while a new TVC campaign for the Vista Tech commenced yesterday.

While unveiling the two vehicles, Tata Motors senior vice president commercial passenger vehicle business unit, Ankush Arora, also showcased a 15 second TVC for the Vista Tech created by Rediffusion Y&R and a 30 second TVC for the Nano Twist created by Draftfcb Ulka. ?These TVCs? will run across all channels, national as well as regional, and we plan to have a campaign in print, digital as well as outdoors in a select few cities,? says Arora while talking to indiantelevision.com. The New Nano?s positioning is ?Celebrate Awareness?, while the tagline for the Vista Tech is ?Designed to Thrill?.

?The response for the Nano Twist has been good, right since the launch of the vehicle in the Mumbai market a couple of days ago, we have received about 400 bookings from Bengaluru,? informs Arora.

According to industry sources, the automobile market in the country has set upon hard times and this low phase is likely to continue for another six to nine months until the elections are over and the policies of the powers that be at that time are in place.

To push sales, huge discounts on vehicles is more often a norm rather than an exception at present. Industry sources reveal that Tata Motors plans to spend around Rs 10 to 12 crore each for the Vista Tech and the Nano Twist towards mass media communications over the next month or so, probably until the next Auto Expo in New Delhi.

Lodestar UM handles the media buying for these two Tata Motors brands.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/col_0.jpg?itok=EzlE7W4x
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/kartik.jpg?itok=-2KfMgqV
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/anita.jpg?itok=exM61YTs
VMLY&R INDIA APPOINTED TO REVAMP ANITA DONGRE’S WEBSITE

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories