MAM

Tata Motors expects festive season to pump up sales; launches Tiago NRG

The company does not want to limit the brand to a set demographic.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/17/tata_0.jpg?itok=T_Y-bUpg

MUMBAI: Tata Motors has launched its newest addition to the passenger vehicle family – The Tiago NRG. It has extended the Tiago brand with an all-new SUV inspired vehicle, positioned as the ‘Urban Toughroader’.

Tata Motors CEO and MD Guenter Butschek said, “In line with our brand promise ‘Connecting Aspirations’, we want to be in sync with the growing trend of bringing to market more SUV like vehicles. With this launch, we are extending the Tiago brand and increasing our presence by entering into newer segments and tapping new sets of buyers. This launch is a step towards our Turnaround 2.0 journey, as we continue to focus on winning sustainably’ in the PV business.”

The company does not want to limit the brand to a set demographic and target audience and rather aims to appeal to audiences in big cities and small towns.

Tata Motors head of marketing for passenger cars Vivek Srivatsa expects the festive season to perform well considering that the last two months have been slow for the market. “We expect a catch up to happen between October-December,” he said.

On the distribution front, the car will be available with 300 dealers and another 300 EOS (extension outlets) to tap in a large set of audience across 300 towns in India. 

The marketing campaign for the car is scheduled to go live from October with an extensive use of TV, print, digital and selective OOH. Srivatsa believes in the power of OOH as it will enable them to highlight the look of the car.

In order to tap into more customers during the festive season, Tata Motors is set to launch a hatchback and a sedan within the next three months.

The formerly launched Tiago stands in the top 10 brands in the country. The car has a market share of around 10 per cent as of 2018 and has grown steadily from a customer base of 3000 per month to 8000 per month.

While manual cars are often the most bought, people are increasingly choosing automatic cars as it allows them to drive with ease. Although Tiago NRG does not have an automatic variant yet, Srivatsa mentions that the company will look at the market response for the car and then decide on whether it is a viable option to launch an automatic variant of the car or not.

The earlier launched Tiago cars do come in an automatic variant and interestingly, 20 per cent of Tiago cars on road are automatic. The company is positive and bets big on automatic cars as the way ahead.

Powered by the 1.2L Revotron petrol engine and the 1.05L Revotorq diesel engine, the Tiago NRG will be available with 5-speed manual transmission. It will come in three attractive colour options – Malabar Silver, Canyon Orange and Fuji White, with dual tone infinity black roof and roof rails.  The car is priced at Rs 5.49 lakh for the petrol version and Rs 6.31 lakh for the diesel version, ex-showroom Delhi.

Tiago NRG will have to face stiff completion from Hyundai and Toyota who have similar cars in the market that are priced between Rs 5.5-8 lakh. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ulka.jpg?itok=8K5pFHOE
FCB Ulka wins creative mandate for Kurl-on

FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Sodexo-Zone-Startups.jpg?itok=szA3JzaM
Sodexo, Zone Startups launch enterprise foodtech program

Hospitality company Sodexo, in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/vistara.jpg?itok=gUZfgrV0
Presenting the Vistara Festive Sale with fares starting INR 999 all-in

Vistara, India’s finest full-service carrier, today launched a 24-hours only ‘Festive Sale’ with fares starting at INR 999 all-in. Sale fares are available for all three classes of travel (Economy, Premium Economy, and Business Class) at discounts of up to 80% relative to standard last-minute fares...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/amin.jpg?itok=7UTxKJlQ
Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/prity.jpg?itok=E5Mjvjz1
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/valay.jpg?itok=3yGhkklk
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Irdeto.jpg?itok=eeQdSVXq
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/pra.jpg?itok=7TMSTsZx
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/renault.jpg?itok=MbzWydTd
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories